Mushrooms have become a popular health trend, making their way into coffee, supplements, and even beer. Dyson recently unveiled their potential use for taming frizzy hair by utilizing chitosan, a fungus found in oyster mushrooms often used in skincare products.
This innovative ingredient, chitosan, is the key component of Dyson’s new styling cream and serum, both priced at £50 for 100ml and claimed to reduce frizz by up to 50%. It provides a delicate yet strong hold, enabling natural movement while keeping the hair in place.
Dyson’s engineers conducted thorough testing to determine the ideal chitosan percentage for long-lasting flexible hold. The products are packed with the power of up to eight oyster mushrooms, offering a unique approach compared to traditional polymer-based hair products.
James Dyson, the company’s chief engineer, explained that their complex polymers create flexible bonds that enhance the hold, movement, and shine of the hair, setting them apart from competitors. Dyson has a history of successful innovations, including bagless vacuums and bladeless fans, and is now venturing into the beauty market with products like the “supersonic” hair dryer.
While Dyson leads the way in harnessing the benefits of fungi, other companies are also exploring the use of fungal ingredients in various products. The growing popularity of mushrooms has prompted consumer advocacy groups to investigate the true impact and benefits of this trend in the beauty and health industries.
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Though mushroom products have potential benefits, consumer advocates warn that there is not enough evidence to support their effectiveness or health benefits, cautioning consumers against assuming their advantages without thorough research.
Source: www.theguardian.com
