Personal branding has undergone a radical transformation. The way we present ourselves in the workplace and in the job market has evolved, thanks to the tools available to us and social changes like the merging of work and personal life. Just 25 years ago, a resume was all you needed to secure a new job. However, today, the internet, social media, and smartphones have revolutionized the way we showcase ourselves to the world. These tools enable us to transform our resumes into polished websites or captivating slide decks. Social media platforms provide an avenue for anyone to cultivate and manage their personal brand in real time.
The current landscape is witnessing a significant shift as increasingly advanced tools allow individuals to create professional visual and video content using just their smartphones. With the proliferation of platforms and social channels, along with the emergence of technologies like artificial intelligence, the possibilities are virtually limitless.
So, what are the guidelines for personal branding in this new era?
Utilize modern tools
Personal branding expert Jennifer Holloway emphasizes the importance of packaging the best aspects of oneself to appeal to the target audience. Leveraging available tools can help in creating a sophisticated website with striking images and polished videos, crafting engaging social media content, and developing well-designed marketing materials.
Smartphone editing tools and the abundance of visual content on social media have inadvertently enhanced our visual skills. As the competition grows, standing out from the crowd necessitates a higher level of skill. Apps like Adobe Express can be game-changers by facilitating the creation of eye-catching designs quickly and effortlessly, while tools like generative AI enable the adoption of new design capabilities.
Be authentic – yet genuine
Daisy Morris, an Adobe Express evangelist and author, highlights the importance of personal branding reflecting one’s unique traits without feeling overly curated. Authenticity plays a crucial role, but the concept has become somewhat cliché. Striving for authenticity can sometimes create a conflict between one’s true self and their ideal self. It’s vital to strike a balance between highlighting one’s strengths and ensuring all information conveyed is accurate.
Holloway stresses the need for truthfulness in personal branding to avoid potential discrepancies in the future. The goal is to provide a glimpse of what one would experience in a personal encounter, ensuring alignment between the online persona and the real self.
Embrace experimentation
Not every strategy works for everyone, so experimenting with various media, platforms, and channels is essential. Researching suitable channels and focusing efforts on a select few can amplify the impact of a personal brand, fostering a unique message tailored to the chosen audience.
Exercise discretion in sharing
While openness is often encouraged, it’s acceptable to maintain privacy in certain aspects of life. Crafting a personal brand should align with one’s comfort level, whether leaning towards transparency or a more professional stance.
Patiently pursue success
Social media may promote instant success stories, but building a successful personal brand requires dedication and time. Avoid getting caught up in the allure of rapid success and focus on developing engaging content at a sustainable pace.
Learn from others
Observing successful personal brands can offer valuable insights and inspiration. Staying informed about evolving technologies and best practices is crucial to thriving in the dynamic realm of personal branding.
Source: www.theguardian.com
