During a recent interview with the Wall Street Journal, Harrison Ford commended voice actor Troy Baker’s performance in the latest video game featuring Indiana Jones. Ford emphasized that stealing his essence doesn’t require artificial intelligence, but rather good ideas and talent. The ongoing strike by SAG-AFTRA Union video game performers is primarily focused on the use of AI in the industry. The union is advocating for compensation, consent, and transparency when it comes to AI-generated performances. Major video game publishers like Activision Blizzard, Disney, Warner Bros, and Electronic Arts are involved in the conflict, resulting in the absence of English voice performances in recent titles such as Destiny 2: Heresy and Genshin Impact. Voice actor Sarah Elmaleh, chair of the SAG-AFTRA committee negotiating with the gaming industry, echoes Ford’s sentiment on the importance of human-to-human interactions in game performances.
Many video game developers are open to meeting the union’s demands, with over 160 video game productions already signing AI protection contracts. However, major publishers are still pushing back against some of the union’s proposals. SAG-AFTRA is battling to prevent motion capture work from being classified as “data” rather than “performance” in the gaming industry. Despite the challenges, Elmaleh remains resolute in fighting for actors’ rights and fair compensation across all entertainment sectors. Ford’s advocacy sheds light on the importance of safeguarding actors’ work and preventing exploitation in the digital age.
As negotiations continue, the struggle for fair treatment of actors in the gaming industry persists. The commitment to protecting performers’ rights remains a top priority for SAG-AFTRA, as they push for industry standards that uphold the value of human performances over AI-generated replicas. Ford’s intervention serves as a reminder of the ongoing battle for recognition and compensation for all actors, regardless of their level of fame or the medium in which they work.
Source: www.theguardian.com