Openai, the artificial intelligence company behind ChatGPT, has introduced video generation tools in the UK, highlighting the growing connection between the tech sector and the creative industry in relation to copyright.
Film director Beevan Kidron spoke out about the release of Sora in the UK, noting its impact on the ongoing copyright debate.
Openai, based in San Francisco, has made SORA accessible to UK users who are subscribed to ChatGPT. The tool surprised filmmakers upon its release last year. A halt in studio expansion was triggered by concerns from TV mogul Tyler Perry, who believed the tool could replace physical sets or locations. It was initially launched in the US in December.
Users can utilize SORA to generate videos by inputting simple prompts like requesting scenes of people walking through “beautiful snowy Tokyo City.”
Openai has now introduced SORA in the UK, with reported cases of artists using the tool in the UK and mainland Europe, where it was also released on Friday. One user, Josephine Miller, a 25-year-old British digital artist, created a video using SORA featuring a model adorned in bioluminescent fauna, praising the tool for opening up opportunities for young creatives.
Despite the launch of SORA, Kidron emphasized the significance of the ongoing UK copyright and AI discussions, particularly in light of government proposals permitting AI companies to train their models using copyrighted content.
Kidron raised concerns about the ethical use of copyrighted material to train SORA, pointing out potential violations of terms and conditions if unauthorized content is used. She stressed the importance of upholding copyright laws in the development of AI technologies.
Recent statements from YouTube indicated that using copyrighted material without proper licensing for training AI models like SORA could lead to legal repercussions. The concern remains about the origin and legality of the datasets used to train these AI tools.
The Guardian reported that policymakers are exploring options for offering copyright concessions to certain creative sectors, further highlighting the complex interplay between AI, technology, and copyright laws.
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Sora allows users to craft videos ranging from 5 to 20 seconds, with an option to create longer videos. Users can choose from various aesthetic styles like “film noir” and “balloon world” for their clips.
