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You are at:Home » An Epic Scientific Journey to Uncover the Persuasive Power of Folk Tales
An epic scientific journey to uncover the persuasive power of
Science March 11, 2025

An Epic Scientific Journey to Uncover the Persuasive Power of Folk Tales

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Once upon a time, a strong and attractive hero lost one or both of his parents. He then overcomes a series of obstacles and faces off against a monster that terrorized his community. The hero defeated the monsters and was celebrated.

If this story sounds familiar, it’s because it’s a path traveled by Superman, Harry Potter, Luke Skywalker, and countless other fictional heroes dating back centuries. Its enduring appeal has been baffling researchers for almost a long time. However, in recent years, storytelling research has been energized as linguists, psychologists and cultural evolutionary experts have begun to investigate subjects using myths and large private databases, powerful algorithms and evolutionary mindsets. We have finally begun to connect answers to key questions, such as why we make a good story, why there are more permanent than others, and how we can trace the roots of the most popular, and how stories can pass through time and space.

It’s an epic quest, but there has never been a better time to take on it. Unlike his brother Grimm and other early folktales collectors, modern surveyors of storytelling don’t need to do any painstaking fieldwork. They don’t even have to stray from computer screens and diagram the emergence and evolution of stories. “Social media is an almost natural experiment in storytelling, and we do our collections through that platform,” says Timothy Tangerini, folklore player and ethnic editor at the University of California, Berkeley. Furthermore, this new scientific approach can illuminate some phenomena that look like modern times…

Source: www.newscientist.com

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