The rapper 50 Cent (born Curtis Jackson) became a household name in 2005. British classrooms were filled with teenagers sporting Jackson’s G-Unit attire, while his catchy tracks dominated the airwaves. His remarkable journey—from surviving being shot nine times to becoming one of the world’s biggest hip-hop stars—is the stuff of legends.
That year, 50 Cent sold over a million copies of his sophomore studio album, *The Massacre*, in just one week. To capitalize on this superstar’s success, his label Interscope Records devised a dual strategy: a Hollywood biopic (*Get Rich or Die Tryin’*) and a licensed video game, *50 Cent: Bulletproof*, both set for release by November 2005. “It feels like an action movie,” he remarked.
The game, developed by a British company previously known for the *Fight Club* tie-in, aimed to create a thrilling escape through the 128-bit era. Unfortunately, the project only lasted 11 months. “I remember arriving at the office at 7am and not leaving until around 11pm,” recalls game artist Hanlandawa. “We all lived on a KFC diet. 50 Cent became my obsession. I even read a doctor’s report of his shooting.”
Game designer Haydn Dalton added, “It’s amusing because this game revolves around guys from the hood, yet here I am—a white guy from northwest England—writing the in-game dialogue.”
As of November 20th, this year, 50 Cent finds himself embroiled in a shadowy underworld filled with dangerous terrorists, vicious biker gangs, and mobsters. He navigates the cityscape—shooting first and asking questions later—tracking down the individuals who shot him and aiding his G-Unit crew (including Tony Yayo, Young Buck, and Lloyd Banks).
Similar to the *A-Team*, each G-Unit member provides unique skills (Yayo as the explosives expert, Banks as the lock-pick). The script, penned by *Sopranos* writer Terrence Winter, features cinematic cutscenes where 50 Cent interacts with the corrupt Detective McVicar, adding to the game’s intensity.
He voices a corrupt cop, spurred on by Madcap Eminem, who constantly demands cash to fund his children’s expensive karate lessons. Accompanying the troubled McVicar is Dr. Dre, providing the voice for a hardened arms dealer, who cryptically remarks “it’s serious shit” every time 50 Cent purchases a rocket launcher. The game is further enhanced by a soundtrack filled with licensed 50 Cent tracks, pushing players to immerse themselves in the action while songs like *Wanksta* play in the background.
“We were fortunate because 50 Cent felt like more than just a rapper—he felt like a superhero,” explains game director David Broadhurst. “The goal was to make him the Black James Bond.” However, Broadhurst acknowledges that the UK development team missed out on some of the glamour and sheen of the project. “Vivendi kept us somewhat distanced from both 50 Cent and G-Unit. All audio was sent to us. I remember how invested 50 was in vitamin water, which meant I had to include drinks in the game as purchasable items.”
Randhawa recalls unique requests too, such as G-Unit member Tony Yayo, who constantly sought revisions to perfect his character’s appearance. “I knew I did a good job on Yayo,” laughs Randhawa. “The executive producer even remarked that other G-Unit members thought I completely captured Yayo’s distinct look!”
According to Dalton, the initial vision for *50 Cent: Bulletproof* leaned toward an open-world format similar to *Grand Theft Auto: San Andreas*. Early iterations allowed 50 to navigate the subway system to traverse New York City, but tight deadlines necessitated a more straightforward experience. Dalton elaborated, “One of our concepts was to have 50 managing street-level employees, raising drug funds for him.”
Unlike other rap-themed games such as the *Def Jam Fighting* series, which often portrayed rappers as adversaries, *Bulletproof* presented 50 Cent in a hero’s role. “It was refreshing to see a project where rappers were depicted as complete heroes instead of anti-heroes,” commented Sha Money XL, a former executive producer at G-Unit Records.
Sha Money XL led the soundtrack for *50 Cent: Bulletproof*, acknowledging that the game’s title could easily be perceived as inciting violence by some of 50 Cent’s adversaries. “Perhaps some wanted to test whether 50 Cent was genuinely bulletproof. But if they were filming G-Unit in 2005, we were prepared to shoot.”
This polarizing aspect likely explains the mixed critical reception of *50 Cent: Bulletproof*. The game garnered a mere 52% score on Metacritic, with reviewers pointing to its cumbersome aiming system. Broadhurst believes there was an underlying bias against productions led by black heroes.
“It was evident that many reviewers didn’t fully engage with *Bulletproof*,” Broadhurst remarked. “Maybe they had issues with the black hero who was associated with licensed games or had ties to the drug trade. I’m still surprised that when people picked it up, they found it surprisingly enjoyable.”
Plans for a direct sequel to *Bulletproof*, focused on urban conflict and G-Unit’s survival in America amidst a Civil War backdrop, were scrapped. However, *50 Cent: Bulletproof* paved the way for the 2009 sequel, *50 Cent: Blood on the Sand*, which has since gained a reputation as an underrated title.
These two titles featuring 50 Cent did not spark a wave of hip-hop video games. Dalton reflects, “50 Cent was truly the last global mainstream rap superstar. Despite our game generating significant revenue, the genre hasn’t produced a clear successor in terms of rap games.”
A complicated licensing agreement makes a remaster of 50 Cent unlikely. However, for those looking to relive 2005, securing an original copy on eBay is a must.
Dalton concludes, “Yes, our game was sprung together quickly, but I have no regrets. If you check Reddit, you’ll find a nostalgic community reminiscing about what we created. I doubt a Drake game would ever reach the same popularity, especially if it lacked the grit of earlier titles.”
Source: www.theguardian.com
