Politicians utilizing social media advertising to purchase votes at a rate of 4 euros per person

An analysis of German election results shows that political advertising on social media can actually increase a candidate’s popularity, and that it takes around 4 euros in advertising spend to sway one voter.

dominique bear Researchers from Ludwig Maximilian University in Munich, Germany, analyzed more than 21,000 Facebook and Instagram ads posted by German political parties in the run-up to the 2021 federal election. “We were interested in how these parties advertise and how it relates to society.