Scarlett Johansson raised concerns about the “immediate threat of AI” following the circulation of deepfake videos featuring her and other well-known Jewish celebrities in response to recent anti-Semitic comments made by Kanye West.
The deepfake video showcased AI-generated versions of numerous celebrities, such as Johansson, David Schwimmer, Jerry Seinfeld, Drake, Adam Sandler, Steven Spielberg, and Mila Kunis.
It began with a deepfake representation of Johansson wearing a t-shirt with raised hands and fingers adorned with the Star of David and Kanye’s name. The video was set to the tune of “Habanagira,” a traditional Jewish song typically played at celebratory cultural events and concluded with a message urging viewers to join the fight against anti-Semitism.
Other celebrities depicted in the video included Sacha Baron Cohen, Jack Black, Natalie Portman, Adam Levine, Ben Stiller, and Lenny Kravitz.
Johansson expressed her distress over the dissemination of AI-generated videos featuring her likeness online in response to anti-Semitic sentiments. In a statement to People, she stated, “As a Jewish woman, I unequivocally denounce all forms of anti-Semitism and hate speech. However, I believe the potential dangers posed by hate speech-enabled AI are far more concerning. We must hold AI accountable, as it presents a significant threat. Regardless of the AI’s message, there is a risk of inciting misuse of AI or real-life repercussions.”
A user known as Nishi made derogatory remarks, self-identifying as a “Nazi,” and lauding Hitler on social media before deactivating their account.
Nishi also featured in advertisements during the Super Bowl and directed viewers to their website, which was subsequently shut down by Shopify for policy violations. Fox TV station CEO Jack Abernethy also criticized the ads in a memo to staff.
Johansson has been an outspoken advocate against the unauthorized use of AI. She previously threatened legal action against OpenAI for using a voice resembling hers in their ChatGPT product. OpenAI eventually removed the prominently featured audio option from ChatGPT following significant backlash.
Johansson emphasized, “While I have been a prominent target of AI misuse, the reality is that the threat of AI affects us all.”
She further stated, “There is a pressing need for progressive nations to enact regulations safeguarding citizens from the imminent perils posed by AI, which regrettably the US government appears inert in addressing. It is alarming that the US lags in taking action.”
The actor urged lawmakers to enact legislation combating AI abuse, highlighting it as “a bipartisan issue with profound implications for humanity’s immediate future.”
These remarks coincide with the UK Advertising Standards Authority’s report stating the prevalence of fake ads featuring celebrities as the most widespread form of fraudulent online ads.
The AI-generated video was created by Ori Bejerano, as indicated in his Instagram Bio. His original post noted that the content was digitally altered or generated with AI to create a realistic appearance.
Source: www.theguardian.com