Norway is a thriving market for Tesla, with electric cars making up over 90% of new car sales in Scandinavian countries. Buyers in Norway are knowledgeable about batteries, charging, and range, making it a key market for Tesla where sales have remained relatively stable compared to other countries.
Global analysts expect Tesla’s worldwide sales to decline, partially due to consumer backlash against CEO Elon Musk’s involvement in the Trump administration.
Oslo urban planner Geia Rognien Ergbin initially supported Tesla but grew disillusioned with Musk’s political affiliations and data security policies. He replaced his Tesla with a cargo bike and a shared electric Volkswagen.
Tesla’s sales in Norway have declined as consumers look for alternative electric vehicle options. Competitors like Volkswagen, Volvo, BMW, and Chinese manufacturers are gaining ground in the market.
The decline in Norway’s advanced electric car market is indicative of a larger trend globally.
Tesla’s sales are declining due to reliance on limited models and increasing competition from traditional automakers offering diverse electric vehicle options.
Despite Tesla’s previous dominance, other automakers are catching up in technology and market share, impacting Tesla’s sales.
Tesla’s sales in Europe are facing challenges as consumers wait for upgraded models and explore other electric vehicle options. Musk’s political affiliations and controversial statements are also influencing consumer perception of the brand.
Consumer backlash against Musk and Tesla’s association with right-wing politics is affecting sales in Europe, particularly for the Model 3. Competitors are gaining ground in the electric vehicle market.
Some Tesla owners in Norway are feeling embarrassed about supporting the brand due to Musk’s political affiliations. Despite this, they are still using their Teslas as alternatives are not easily available.
Norway’s largest used car dealer has seen an increase in Tesla sales, despite consumer concerns about the brand. The competitive pricing and performance of Tesla cars continue to attract buyers.
Traditional automakers are introducing new electric vehicle models with advanced battery technology, posing a competitive challenge to Tesla. Consumers now have more options in the electric vehicle market.
Anusha Baiya Contributed report from New York Henrik Pryser Libell From Oslo.
Source: www.nytimes.com