Confirmation Bias Identified by Scientists

confirmation bias (noun, “Khan Fa Mei Shun Bai As”)

Confirmation bias is our natural tendency to seek out and believe information that confirms what we already think and ignore information that doesn't.

When information matches our beliefs, we instinctively accept it as true. We are often happy to know this information. We tend to overlook its flaws. You're more likely to remember it later. And we may be more likely to act on it.

But when we are given information that contradicts or complicates our views, the story is completely different. Our instincts are to be defensive and look for flaws in information. Also, we tend to forget this information quickly. And we may be less likely to act on it.

When confirmation bias controls how we process new information, it can be dangerous. For example, people naturally want to read news articles that confirm their existing beliefs. But it can make people more susceptible to fake news.

Confirmation bias is especially difficult to combat online. Social media sites tend to connect us with people who already think like us. The algorithm then populates the feed with content it expects us to like based on our past activity. But there are ways to combat confirmation bias in our lives.

Simply recognizing this bias is one important step. Also, try to look for information you don't agree with. Approach the information with an open mind, rather than immediately trying to poke holes in it. Similarly, talk to people you know you disagree with. Don't be afraid to listen to what they have to say.

It can be difficult to expose yourself to viewpoints you don't agree with. But no one is always right. And there are great benefits to realizing that you might be wrong. Confirmation bias may lead you in the wrong direction.

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You can also combat information bias by conducting experiments using the scientific method.

Check out the complete list of scientists say.