Apple has updated its policy in the European Union to allow developers to communicate with customers outside the App Store, following accusations from the European Commission in June about violating technical rules.
The Commission stated that Apple previously only permitted inducements through a “link-out,” where app developers could include a link in their app redirecting customers to a web page for entering into a contract.
Apple now allows developers to promote offers within their apps that can be used anywhere, not just on their own websites.
However, Apple is implementing two new fees: a 5% acquisition fee for new users and a 10% store services fee on all app user sales across any platform within 12 months of app installation.
Previously, Apple had three types of fees, which are being replaced by the new fees on digital goods and services sold through the App Store.
Spotify, in a dispute with Apple over in-app links, is considering Apple’s proposal.
A Spotify spokesperson criticized Apple’s 25% commission for user communications, stating it disregards the Digital Markets Act requirements.
The committee has condemned Apple for charging developers fees for acquiring new customers and will evaluate Apple’s compliance measures based on market feedback.
This marks the first charges by the European Commission under the Digital Markets Act, with potential fines up to 10% of a company’s annual global turnover for violations.
Source: www.theguardian.com
