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Half of Twitter’s top advertisers have left the platform since Elon Musk’s takeover, report says

The 50 brands, the report said, have spent nearly $2 billion in advertising on the platform since 2020 and more than $750 million in 2022 alone as of Nov. 21.

Seven additional advertisers, who have spent more than $255 million on Twitter ads since 2020, have significantly slowed advertising to almost nothing, according to the report.

Twitter did not immediately respond to a request for comment. 

General Mills confirmed earlier this month it has paused its Twitter ads. 

Many companies have halted advertising on Twitter due to concerns over the platform’s potential new content moderation policies. 

A coalition of advocacy groups, including Media Matters, have called on advertisers to stop spending on the platform because of concerns that mass layoffs would impede Twitter’s ability to moderate content.

Category: Technology

Source: USA Today Technology

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