Instagram chief Adam Mosseri said the company is testing a feed that only shows posts from meta-verified users. The new toggle appears under the “Following” and “Favorites” options that appear when you click on his Instagram logo in the app.
“We’re testing a way for people to explore their Instagram feed and Reels by switching to only meta-verified accounts,” Mosseri said on Instagram’s broadcast channel. “We’re exploring this as a new control for people and a way for businesses and creators to be discovered.”
The official announcement comes two months after Instagram told TechCrunch that it had not tested such a feature after reverse engineering it. Alessandro Paluzzi We’ve noticed a new feed filter showing meta-authenticated subscribers in the code for both the iOS and Android Instagram apps.
Instagram seems to see the new feed as a way to drive meta-verified subscriptions and get people interested in subscribing. Because this new feed offers an opportunity to increase awareness. Meta Verified costs $11.99 per month on web and $14.99 per month on mobile, and gives users access to blue checkmarks, enhanced customer support, increased visibility and reach in searches and comments, exclusive stickers, and more.
Meta is clearly borrowing from Elon Musk’s playbook with the new Verified-only feed and Meta Verified in general. After Tesla’s CEO acquired Twitter (now X) last fall, the social network launched paid authentication through its revamped X Premium subscription service at $8 per month.With a subscription, users can various functions, the user’s notifications will include a “Verified” tab. The service also includes other features such as an edit button and support for long posts.
Source: techcrunch.com
