OpenAI has taken down online content regarding Jony Ive’s recent partnership with the hardware startup IO following a trademark dispute.
The AI firm has retracted promotional content, which comprised a video featuring Ive, the former Apple designer of the iPhone, talking with OpenAI’s CEO Sam Altman about the $6.4 billion (£4.8 billion) agreement. Nonetheless, you can still watch the 9-minute video on YouTube.
OpenAI, the creator of ChatGPT, was compelled to respond after receiving a legal notice from IYO, a startup specializing in AI-powered earphones.
OpenAI stated it had removed the page from the website announcing the acquisition of IO. This deal involves Ive’s company which will lend creative and design expertise across the organization. OpenAI emphasized that the dispute does not impact the transaction itself.
“This page is temporarily down after a court order resulting from a trademark lawsuit filed by IYO regarding the use of the name ‘io.’ We disagree with these claims and are exploring our options,” remarked a spokesperson for OpenAI.
Ive departed from Apple in 2019 after a 27-year tenure as one of the company’s prominent product designers.
The IO promotional video detailed Ive and Altman’s ambitious visions for the partnership revealed last month. Originally from the UK, Ive expressed, “I feel a growing sense that everything I’ve learned over the past 30 years has led me to this moment.”
In the video, Altman mentioned that he had tested prototype devices from Ive, stating, “I believe this is the most exciting technology the world has ever seen.”
The outcomes of the Ive-OpenAI collaboration are not anticipated until next year. Reports indicate that these AI-integrated devices will be “seamless” and will offer comprehensive insights into users’ environments and lives. According to the Wall Street Journal, they will be designed to sit on a user’s desk alongside the MacBook Pro and iPhone.
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Ive has shared his concerns about the “unintended” adverse effects of smartphones, although Altman has clarified that this new initiative isn’t aimed at phasing out the iPhone.
“I don’t think the goal is to replace the phone, just like smartphones didn’t replace laptops. It’s an entirely new category,” Altman stated in a Bloomberg interview in May.
IYO has been approached for further comment.
Source: www.theguardian.com
