TikTok is facing a significant existential threat with Congress passing a bill to ban short-form video apps unless American companies acquire them within a year. As someone who used to be a dedicated TikTok user but has seen a decline in usage recently, I wonder if I’ll still be using the app a year from now.
Like many in my age group, I started using TikTok more during the COVID-19 pandemic lockdowns when I had extra time on my hands. Initially, it was a casual distraction from the grim news cycle, but it eventually became a crucial outlet for my mental health, leading to a significant increase in screen time.
The content on TikTok ranged from light entertainment to educational, providing me with practical skills and silly distractions. However, as time went by, I noticed a shift in the app’s content and how it resonated with me.
My screen time on TikTok has decreased, and the joy I used to find in the app has waned. Many others share similar sentiments, with reports of dissatisfaction with the current content and algorithm on TikTok.
The rise and fall of social media platforms is a common trend, with even dominant platforms facing user dissatisfaction over time. TikTok’s success has been driven by its unique algorithm, but some users are finding it too responsive to their browsing behavior.
The magic algorithm – TikTok’s biggest asset (or liability)
TikTok’s algorithm has been both a key factor in its success and a point of contention for some users. While it has personalized content for users, some feel that it can be too reactive and flood their feeds with irrelevant content. Creators are also feeling pressure to adapt to algorithm changes to maintain visibility on the platform.
The legacy of TikTok
Regardless of its fate, TikTok has made a lasting impact on social media and the lives of its users. Many have transitioned to full-time influencers on the platform and would face financial consequences if it shuts down. The app has also left a mark on users’ daily routines and cultural consumption habits.
Source: www.theguardian.com
