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Twitter reversing ban on political ads in latest change under Elon Musk

The company tweeted Tuesday it would also relax its advertising policy for “cause-based ads” in the United States, and moving forward would align its advertising policy “with that of TV and other media outlets.”

Twitter banned political ads in 2019 after it and other social media companies like Facebook faced widespread criticism for allowing election misinformation to spread across its services. It also restricted ads related to social causes.

“We believe political message reach should be earned, not bought,” tweeted Jack Dorsey, Twitter’s then-chief executive, in announcing the move.

Last month, Musk defended his deep cost-cutting measures, and said Twitter had been facing “negative cash flow” of $3 billion next year.

Category: Technology

Source: NYPost Technology

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