According to data from app monitoring firm Sensor Tower, Twitter usage in the U.S. has dropped by over 20% since Elon Musk acquired and rebranded the platform as “X.”
As of February 2024, X had experienced a 23% decrease in daily app users in the U.S. compared to November 2022. This decline was more significant than that of other major social networks like TikTok, Facebook, Instagram, and Snapchat, which all saw less than a 10% decrease in users during the same period. NBC News first reported on this data.
Globally, X saw a 15% decrease in daily active app users to 174 million, as reported by Sensor Tower. The company does not track users on web or desktop platforms but relies on various sources for accurate user data.
Despite these findings, X did not respond to requests for comment and indirectly refuted Sensor Tower’s claims in a public statement. The company highlighted an increase in active user hours year over year.
The decrease in X’s value is also evident in Fidelity’s Blue Chip Growth Fund valuation, which devalued the company by 71.5% from November 2022 to November 2023, after Musk’s $44 billion acquisition.
Additionally, a California judge ruled against Musk in a lawsuit filed by the nonprofit Center to Combat Digital Hate, which documented an increase in harmful content on the platform post-acquisition. The lawsuit was dismissed by the judge, who emphasized the importance of examining the true purpose behind legal actions.
Source: www.theguardian.com
