X, the social media company formerly known as Twitter, said Tuesday it would now allow political advertising in the US from candidates and political parties and expand its safety and elections team ahead of the 2024 presidential election.
The company said it would create a global advertising transparency center, which would let users see what political ads were being promoted on X, and added it would continue to prohibit political ads that spread false information or seek to undermine public confidence in an election.
The platform, like other social media companies, has long been criticized by researchers and lawmakers for not doing enough to prevent misleading or false content during major elections.
Since Musk’s acquisition, X in particular has faced questions about its readiness for the presidential election after laying off thousands of employees, including those who had worked on the trust and safety team.
Source: NYPost Technology