New Study Reveals Strategies to Alleviate the “Green Backlash”

I have previously discussed protests in my UK hometown. The local council proposed increasing parking fees to reduce driving in contaminated areas. Ultimately, the council faced opposition and raised fees far less than they initially planned.

This scenario illustrates “green backlash,” a term referring to the rising opposition against environmental policies in affluent nations. Such resistance is often tied to a surge in support for right-wing populist parties, like Reform UK. The effectiveness of this can be seen in how Reform leads recent polls among UK voters as the next general election approaches.

This trend poses a challenge for the environment. Without government action, achieving significant progress on climate change becomes unlikely, but such initiatives can inadvertently empower anti-environment parties. Research indicates that the presence of right-wing populists in Europe slows down policies aimed at reducing greenhouse gas emissions and advancing renewable energy.

Recent studies published in Nature Climate Change suggest that there are strategies to counteract green backlash. Led by Valentina Bosetti at Bocconi University in Milan, researchers analyzed existing literature on green backlash to better understand its causes and potential remedies.

The findings reveal two primary sources of concern regarding climate policies: economic and cultural. Economic concerns arise from the financial burden of policies, such as increased parking fees in urban centers. Cultural concerns include a widespread mistrust of politicians and scientific authorities. Together, these factors significantly undermine support for parties promoting environmental policies, often driving voters toward opposing right-wing parties.

A notable case study that embodies both concerns occurred in Ontario, Canada. In 2009, the provincial government curtailed community input and halted the development of new wind power projects following protests from over 50 activist groups. Despite wind power’s popularity in Ontario, this localized backlash seemed to influence elections. In October 2011, the ruling Ontario Liberals lost their majority, particularly in districts with existing or proposed wind farms. Similar resistance to wind power has also occurred in Sweden and Germany.

The shift towards encouraging electric vehicles has also faced backlash from those affected, particularly within the traditional automotive sector. In the 2016 US elections, Donald Trump garnered an average of 3 percentage points in counties with auto parts manufacturers. Researcher interviews with workers revealed that fears surrounding the EV transition influenced their support for Trump.

This paints a rather somber picture: governments attempting to implement positive environmental changes encounter resistance, which could lead to policy rollbacks or electoral losses. Often, they are supplanted by parties that neither pursue such policies nor recognize their urgency.

However, it’s important to note that while cultural factors may alienate some towards right-wing populism, they do not create a majority. Economic grievances, however, are addressable. For instance, Bosetti found that opposition to wind power significantly decreases when government subsidies are available and when local job creation hinges on such projects. Safeguarding jobs and upskilling workers may mitigate fears of unemployment and skill obsolescence, she suggests. It could be that straightforward.

Furthermore, there is considerable yet often underestimated support for policies that promote environmentally friendly practices. US researchers recently surveyed adults about their views on issues like reducing food waste, consuming less beef, installing home solar systems, adopting EVs, purchasing carbon offsets, and other climate-friendly behaviors. Most people expressed support for them. However, a significant gap exists between participants’ perceptions of overall support for these initiatives and the reality. Politicians often convey a distorted message; don’t let the appeal of green policies falter simply because of misinterpretations.

In York, the upcoming local election in 2027 is anticipated to focus on parking fees as a critical issue, with concerns about green backlash influencing voter decisions.

Graham’s Week

What I’m reading

Pillars of the Earth by Ken Follett.

What I’m watching

Revisiting the BBC adaptation of Dracula on Netflix in preparation for my upcoming trip to Transylvania.

What I’m working on

An article for the Christmas issue. Honesty is key.

Graham Lawton is a staff writer at New Scientist and author of Don’t Complain: The Incredible Science of Everyday Illnesses. Follow him on Twitter @grahamlawton.