Top US YouTuber MrBeast (Jimmy Donaldson) co-founds new analytics platform Viewing statistics, currently available in beta. similar to tools like social blade ViewStats uses the YouTube API to expose detailed statistics about your channel that can be viewed by both creators and fans.
It’s no coincidence that MrBeast has become one of the highest-paid creators of all time. He pays close attention to every detail of his videos. He recently did an A/B test to see whether a video performs better with thumbnails with open mouths or thumbnails with mouths not open (apparently, thumbnail with closed mouth win). So if he thinks certain metrics are essential to an analytics platform, they’re probably important.
Founded with creator Chucky Appleby, who works with MrBeast, ViewStats differentiates itself with this star power. Celebrity-backed startups aren’t as big as they seem, but star power in this case shouldn’t be underestimated. I myself witnessed this phenomenon when I attended a panel discussion hosted by MrBeast about understanding the YouTube algorithm. Seats filled up quickly and so many people turned away at the gate that VidCon probably could have given him a room twice his size and still get an overflow line. We wanted to hear the opinions of all creators, regardless of genre. This is what the algorithm king had to say.
Similar to Socialblade, ViewStats displays basic information such as number of subscribers, estimated monthly ad revenue, number of video views, and how those numbers fluctuate over a period of time. ViewStats is also available as a Chrome extension. applebee said More tools will be added to the platform in the future, including a thumbnail analysis tool. It’s not clear at this point how the platform plans to monetize, but Socialblade is monetizing certain more advanced analytics by putting them behind a paywall.
according to tube filter, ViewStats is a separate company from MrBeast, LLC. Both MrBeast and CEO Appleby funded this effort with their own money.
Source: techcrunch.com
