Have you ever recalled the feelings of your first day at school when you caught a whiff of clay? Or perhaps a perfume from a passing stranger instantly transported you to thoughts of a long-lost love?
This experience highlights the powerful connection between smell and memory.
Neuroscientists have confirmed for over a century that our olfactory system is closely linked to brain regions managing memory and emotions, like the hippocampus and amygdala.
When we inhale, odor receptors in our noses connect with odor molecules, such as those from clay. This triggers olfactory neurons to send rapid electrical signals to varied brain areas in mere milliseconds.
“These are very direct connections between the olfactory system and areas of the brain associated with memory and emotion,” says Professor Thomas Hummel, who has explored the olfactory system at the Dresden University of Technology for decades.
The deep link between smell and memory suggests that losing the sense of smell might be an early indicator of cognitive decline. This is associated not only with normal aging but with neurodegenerative diseases, such as Alzheimer’s disease.
But what if the reverse is true? Strengthening your olfactory system could not only heighten your ability to enjoy fragrances but also enhance your memory and overall cognition?
This idea has gained traction in laboratories recently, piquing the interest of researchers who believe there’s merit to it.
Several studies, albeit small-scale, have shown that olfactory training can significantly impact cognitive abilities and even alter the brain’s physical structure.
A 2023 review of 18 studies concluded that olfactory training can improve cognitive functions like verbal fluency and language learning.
It has also been shown to increase the volume of specific brain areas, including the hippocampus and olfactory bulb, as well as enhance inter-region connectivity.
Notably, these cognitive enhancements are not limited to individuals experiencing cognitive decline; olfactory training can benefit the general population as well.
“It’s not a magic solution,” Hummel notes. “Enhancing your ability to smell doesn’t automatically make you smarter, but it can aid certain cognitive functions.”
“This concept is appealing because it represents a change that can occur through a simple activity,” he adds. “Anyone can do it, and there are no side effects.”

Various mechanisms have been proposed to explain this effect. One aspect suggests that increased sensory input generally promotes better brain health.
It could also relate to our evolutionary background, wherein our ancestors navigated largely by their sense of smell. Additionally, since the olfactory system has direct access to the hippocampus, it might directly stimulate brain circuits associated with learning and memory.
Amid this exploration, many startups are identifying potential opportunities and are developing scent-training products.
One such startup, Osmo, features an AI-powered digital scent engine, securing $70 million in a recent funding round. Meanwhile, researchers at UCL are advancing the my scent digital olfactory training platform.
You can start training your nose at home with a simple odor training protocol—select about four distinct and familiar odors.
“Stronger scents are more effective than weaker ones,” Hummel advises. Common scents used for research include clove, lemon, coffee, and eucalyptus.
Dedicate five minutes twice daily, focusing intently on each scent for at least 20 seconds. Consider what each scent evokes: How should it smell? What notes can you identify? Is it more intense or milder than expected?
“Consistency is key; change scents every two months for optimal results,” Hummel suggests. While he emphasizes the need for larger studies, he reassures, “This practice certainly won’t cause any harm.”
A wise old wizard once said: “When in doubt, always follow your nose.”
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Source: www.sciencefocus.com











