The music industry is evolving in parallel worlds. While the Gallagher brothers dominate stadiums this summer, Tiktok users are grooving to a different beat.
Electronic music has surged on Tiktok, surpassing indie and alternative genres in popularity. #ElectronicMusic garnered over 13 billion views globally, marking a 45% increase from 2023. Videos featuring electronic music tags doubled in number during the same period.
Tiktok creators are increasingly using electronic music as the soundtrack for sports, fitness, fashion, travel, and summer vacation content. The success of British electronic artists like Disclosure and Joel Corey on Tiktok highlights the genre’s mainstream appeal.
Tiktok’s influence on the music industry is evident, with artists like Adam Port and Posa gaining popularity on the platform before becoming streaming hits. Electronic artists are making waves in major markets as well as climbing the mainstream charts.
British DJs like Hannah Line and Billy Gillies have also found success on Tiktok, further boosting the electronic music scene. The community-driven nature of electronic music is reflected in the platform’s user-generated content.
Spotify reports a significant increase in streams for dance and electronic music, indicating a growing global interest in the genre. Despite the rise of electronic music, indie and alternative genres, as well as rap and hip-hop, remain popular among Tiktok users.
Last year, Tiktok saw a surge in back catalog music usage, with users incorporating older tracks into their content. This trend was not limited to the UK, as global users embraced classic tracks from past decades.
Source: www.theguardian.com
