It's easy to name people who have evolved human thinking, from Jane Austen to Albert Einstein, Zaha Hadid to Ai Weiwei, but why are these people so much more creative than others? It's much more difficult to explain what kind of thinking you do. Are their brains just built that way, or can anyone learn it? The mystery of creativity has long puzzled scientists. Now, researchers are finally making some progress towards closing the curtain. Even better, their insights can help us all exercise a little more original thinking.
Some of them are exciting insights This stems from the “dual process theory” of creativity, which distinguishes between idea generation and idea evaluation. Idea generation involves digging deep into existing knowledge for seeds of inspiration. Perhaps it is done by drawing analogies from completely different areas. Free association is key at this stage, as one thought leads to another, more original insight. The second phase, idea evaluation, requires you to apply a more critical eye to select the ideas that best fit your goals. Novelists must decide whether strange, supernatural plot twists will excite readers or turn them off. Engineers must consider whether a fish-inspired airplane would be practical and efficient. Large projects require these two stages to be repeated many times during the long and winding journey from concept to completion.
Brain scans of people engaged in creative problem solving suggest that idea generation and evaluation relies on…
Source: www.newscientist.com