Netflix is aiming for the stars.
The streaming giant announced on Monday that it will stream a live launch to subscribers’ homes later this summer, declaring, “we can partner with NASA to bring space a little closer to home.”
This initiative further propels Netflix into the realm of live streaming content, which has already seen success. On Christmas Day, millions tuned in for live coverage of NFL games and a halftime concert featuring Beyoncé. Despite some video quality challenges, November’s boxing match between Mike Tyson and Jake Paul reached 60 million households on Netflix. The platform also ventured into talk show territory this year with “Live with John Mulaney.”
Netflix asserts, “The next giant leap for humanity might just begin with pressing play,” according to its editorial site, Tudum.
NASA+ was launched in 2023 to make space content more accessible to the public; however, much of it is already available for free on the NASA app at NASA.GOV. The space agency hopes to leverage Netflix’s extensive subscriber base of over 700 million to boost interest in space exploration.
“Viewers will soon have another option to stream rocket launches, astronaut missions, and stunning live views of Earth from the International Space Station,” the agency stated in a news release.
The aim, as per a NASA announcement, is to “immerse people in the excitement of discovery, innovation, and space exploration, no matter where they are.”
“The 1958 National Aeronautics and Space Act mandates sharing stories of space exploration with the broadest audience possible,” said Rebecca Silmons, general manager of NASA+ at the agency’s Washington D.C. headquarters. “Together, we are dedicated to inspiring a new generation—ushering in a golden age of innovation and exploration, all from the comfort of home and the convenience of a smartphone.”
Netflix is capitalizing on the growing interest in space. According to NBC News, 2025 has been a landmark year for space exploration already. In April, pop artist Katy Perry and five other celebrities embarked on a short journey into space aboard Blue Origin’s new Shepherd Rocket.
Per Tudum, NASA+ Live Feeds will be featured as part of the series on the Netflix platform, with a detailed schedule anticipated to be released as the launch date approaches.
Source: www.nbcnews.com
