It has been recognized for many years that smoking is extremely detrimental to health, and stopping smoking or avoiding it altogether is one of the most effective ways to safeguard one’s well-being.
Governments globally are implementing extensive measures to eliminate smoking as a norm and socially acceptable practice, shedding light on the reality of smoking as a dangerous addiction.
Increased tobacco taxes, graphic warnings on packaging, workplace smoking bans, and the discontinuation of glamorous tobacco advertising campaigns have all contributed to the decline in smoking rates.
The UK Office for National Statistics reports: In the UK, 12.9% of adults are current smokers.This marks a significant drop from the 30 percent in the early 1990s. Tobacco control is undoubtedly a triumph of public health.
Nevertheless, nicotine addiction remains a thriving industry. Instead of fading away, the tobacco industry has introduced a new array of products aimed primarily at young individuals: flavored disposable e-cigarettes, heat-not-burn products, and the latest novelty item, nicotine pouches.
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Nicotine pouches are typically packaged in small round containers that are convenient to carry around. The pouches resemble small tea bags and contain vegetable fiber, sugar, flavorings, and, of course, nicotine.
Nicotine can be synthetically produced or directly extracted from the tobacco plant. These pouches come in various flavors, from fruity and berry to sweet and cocktail, and they offer different levels of nicotine strength, with some pouches having higher nicotine content than regular cigarettes.
The small pouch is placed between the lips and gums to absorb the nicotine in the mouth. After absorption, the pouch is discarded and replaced with a new one. These pouches are discreet, have a pleasant smell, and unlike oral tobacco products, such as chewing tobacco, they don’t require spitting like in movies depicting the old West.
While relatively new in the market, these pouches are similar to Scandinavian “snus” – yet snus contains tobacco while pouches do not. This difference is vital as pouches often evade regulations, bypassing laws and rules that govern tobacco products and cigarettes.
This lack of regulation means that, unlike cigarettes, pouches can legally be sold to individuals under 18 in the UK. Other countries, like the US, are already taking steps to ban or restrict the sale of pouches to adults only.
What do we know about the health risks of pouches?
Although nicotine pouches are gaining popularity worldwide, there is limited data on their health risks due to their recent introduction. However, the World Health Organization advocates a precautionary approach by prioritizing nicotine whenever the sale and promotion of nicotine pouches are permitted. The health of young people.
Using pouches exposes individuals to toxic nicotine, can lead to addiction, and may encourage the use of other products like e-cigarettes or cigarettes.
In addition to addiction, nicotine has effects on adolescent brain development, impacting learning outcomes. High nicotine doses can induce symptoms like dizziness, headaches, nausea, and abdominal cramps, particularly in those new to nicotine exposure.
It may be tempting to compare the health effects of nicotine pouches, e-cigarettes, and tobacco products to determine which is “safer.” However, 85% of the UK population never smokes, and young individuals who have never smoked and never will not derive any health benefits from starting to use pouches.
At present, there is no evidence to suggest that pouches aid in smoking or vaping cessation. Instead of helping users quit smoking, individuals may resort to using pouches in situations where smoking or vaping is not feasible, such as during flights, at school, or work, resulting in increased nicotine consumption.
The global tobacco industry, dominated by a few multinational corporations, including British American Tobacco and Philip Morris International, produces and markets nicotine pouches. Using tactics reminiscent of old cigarette advertisements, pouches are promoted through motorsports, celebrity endorsements, and various lifestyle marketing approaches.
The tobacco industry is skilled at dangerous marketing. With addictive nicotine products widely available to young individuals and minimal regulation in the advertising and sale of pouches, there is a real risk of a surge in pouch use and nicotine addiction among young people.
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Source: www.sciencefocus.com