When you’ve tried to order something online during a work break, like a new electric toothbrush, you likely expected it to be simple. However, the overwhelming number of choices and options may have left you feeling paralyzed by decision making.
There are numerous factors to consider beyond just price and delivery time, such as battery life and advanced features like warning lights for excessive pressure or accompanying apps.
Decision paralysis occurs when the abundance of options and the challenge of weighing them all prevent you from making a choice, especially within a limited time frame.
It was once believed that more choices would benefit consumers, but in reality, it can lead to decision fatigue and drive people away.
In other life situations, the weight of decision making may weigh heavily on you, even if you only have a few options. The fear of choosing wrongly, whether it’s a college, job, or romantic partner, can cause decision paralysis.
Individuals known as “maximizers,” who strive to find the optimal choice, are more prone to decision paralysis compared to “satisfied people” who are content with a good enough decision.
The fear of regret for making a wrong decision can also contribute to decision paralysis, as can the concept of opportunity cost – what you’ll miss out on by choosing a particular path.
There are several ways to overcome decision paralysis: realize that perfect decisions are rare, understand that not deciding is a decision in itself, and simplify the decision-making process by prioritizing important factors and scoring options against them.
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Source: www.sciencefocus.com
