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You are at:Home » Why Do Many AI Companies’ Logos Resemble Batoll?
Why do many ai companies' logos resemble batoll?
Science May 1, 2025

Why Do Many AI Companies’ Logos Resemble Batoll?

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Feedback presents the latest updates in science and technology from New Scientist. We encourage you to email Feedback@newscientist.com with intriguing items you think our readers would enjoy.

Is It Really a Flower?

In recent years, the landscape of AI companies has exploded, leading to a mix of excitement and surprise (depending on your early stock investments). However, this influx has also resulted in a surge of nearly identical logos among these companies.

A fascinating observation made by multiple publications is the prevalence of similar designs in these logos. Sociologist James I. Bowie writes for Fast Company about how the trend has shifted towards “stylized hexagons” with an implicit rotation. He notes that these designs evoke a “portal to a mysterious new world,” suggestive of “the expansion of Yetian Gaia,” and humorously, “toilet flushing.”

On a similar note, Radek Sienkiewicz, a developer at VelvetShark, observed that most of these logos share common features: circular shapes, a focal point at the center, radiating elements, and soft organic curves. He refers to this phenomenon as an “apt explanation” for its resemblance to a “butthole“.

Feedback analyzed logos for companies like OpenAI, Apple Intelligence, and Claude, and noted their resemblance to anatomical features more than you might expect. Exceptions like DeepSeek and Midjourney, whose logos depict a whale and a yacht, stand out, but they may soon succumb to the trend of circular designs.

What’s behind the proliferation of stylized hexagons? Perhaps they symbolize the recursive nature of thought, reflecting AI’s capacity to enhance our comprehension of the world.

However, OpenAI offers a different perspective. Their branding guidelines describe their company logo as a “flower,” designed deliberately to avoid any interpretations associated with openings. The logo symbolizes the dynamic interplay between humanity and technology, merging the fluidity of human-centric design through circles with the precision needed for technological structures, allowing for creative freedom.

Personally, Feedback proposes a working hypothesis regarding these logos, invoking the concept of “GroupThink.”

The Challenging Second Album

One of my favored areas of inquiry is the notion that “it’s a common understanding, yet there’s an obvious counterargument that people are either aware of or not.” Thus, we found it pertinent to explore Musical Psychology, focusing on the “Second Album Slump,” where musicians’ sophomore albums often fail to measure up to their debut releases.

This research was originally published last November, highlighting these trends. As noted by science writer Philip Ball on Bluesky in April, and here we are in May finally addressing this topic. Feedback is nothing if not timely.

The study claims it is “the first comprehensive multistudy analysis aimed at discerning the existence of a second-album slump.” The authors analyzed over 2,000 reviews and feedback from more than 4,000 fans. The results indicated a decline in album quality ratings throughout artists’ careers, with significant dips noted in critic reviews during the second album phase.

This raises discussions surrounding the causes: Is it cognitive bias at play? Or is there a “return to the mean”? A standout debut album is an anomaly that garners disproportionate attention, yet subsequent efforts typically don’t replicate that success due to random chance. Furthermore, this notion can be traced back, as Elvis Costello noted as early as 1981: “I had 20 years to write my first album and six months to pen my second.”

It’s important to note that the second-album slump is merely a statistical trend. Numerous artists have released second albums that surpass their debuts, such as Black Sabbath, Led Zeppelin, and Nirvana—alongside Beastie Boys, Pixies, and Taylor Swift. There’s a broader response to Ball’s observations.

Moreover, Feedback wonders whether this second-album phenomenon is confined to rock and pop genres, or if it similarly affects less mainstream styles. Are composers of acid jazz and ambient music also facing second-album challenges? If so, how can we recognize this?

Unusual Smuggling

Executive Editor Timothy Level recently flagged an intriguing report from Reuters regarding a smuggling plot on April 15th.The article describes how four smugglers were apprehended attempting to traffic thousands of live ants from Kenya, including the giant African harvester ant (Messor cephalotes). This species has garnered significant interest among ant enthusiasts, with a single queen fetching nearly £100.

While serious, Tim wanted to highlight a particular detail: the article mentions the “source of the ant trade” concerning the necessary documentation for the legal export of M. cephalotes from Kenya. The trade is described as a “small world,” and thus this individual was “requested not to be named.”

Have thoughts to share with Feedback?

You can email stories to feedback@newscientist.com. Please include your home address. This week and previous editions of Feedback can also be found on our website.

Source: www.newscientist.com

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