This piece was reported by indicator, a publication focused on unearthing digital misinformation, in partnership with the Guardian.

Numerous YouTube channels have blended AI-generated visuals with misleading claims surrounding Sean “Diddy” Combs’s high-profile trial, attracting tens of millions of views and profiting from the spread of misinformation.

Data from YouTube reveals that 26 channels have garnered a staggering 705 million views from approximately 900 AI-influenced videos about Diddy over the last year.

These channels typically employ a standardized approach. Each video features an enticing title and AI-generated thumbnail that fabricates connections between celebrities and Diddy with outrageous claims, such as a celebrity’s testimony forcing them to engage in inappropriate acts or revealing shocking secrets about Diddy. Thumbnails regularly showcase well-known figures in courtroom settings alongside images of Diddy, with many featuring suggestive quotes designed to grab attention, including phrases like “f*cked me me me me me of me,” “ddy f*cked bieber life,” and “she sold him to Diddy.”

Channels indulging in Diddy’s “Slop,” a term for low-quality, AI-generated content, have previously demonstrated a penchant for disseminating false claims about various celebrities. Most of the 26 channels seem to be either repurposed or newly created, with at least 20 being eligible for advertising revenue.

Spreading sensational and erroneous “Diddy AI Slop” has become a quick avenue for monetization on YouTube. Wanner Aarts, managing numerous YouTube channels that employ AI-generated content, expressed his strategies for making money on the platform, noting his detachment from the Diddy trend.

“If someone asked, ‘How can I make $50,000 quickly?’ the first thing might be akin to dealing drugs, but the second option likely involves launching a Diddy channel,” Aarts (25) stated.

Fabricated Celebrity Involvement

The indicator analyzed hundreds of thumbnails and titles making false claims about celebrities including Brad Pitt, Will Smith, Justin Bieber, Oprah Winfrey, Eddie Murphy, Leonardo DiCaprio, Dwayne “Rock” Johnson, 50 Cent, Joe Logan, and numerous others. Notably, one channel, Fame Fuel, uploaded 20 consecutive videos featuring AI-generated thumbnails and misleading titles related to U.S. Attorney General Pam Bondy and Diddy.

Among the top-performing channels is Peeper, which has amassed over 74 million views since its inception in 2010, but pivoted to exclusively covering Diddy for at least the last eight months. Peeper boasts some of the most viral Diddy videos, including “Justin Bieber reveals Will Smith, Diddy and Clive Davis grooming him,” which alone attracted 2.3 million views. Peeper is currently being converted into a demo.

Channels named Secret Story, previously offering health advice in Vietnamese, shifted focus to Diddy content, while Hero Story transitioned from covering Ibrahim Traore, the military leader of Burkina Faso, to Diddy stories. A Brazilian channel that amassed millions from embroidery videos also pivoted to Diddy content just two weeks ago. A channel named Celebrity Topics earned over 1 million views across 11 Diddy videos in just three weeks, despite being created in early 2018 and appearing to have deleted prior videos. Both Secret Story and Hero Story were removed by YouTube following inquiries from the indicator, while Celebrity Topics has since undergone rebranding.

Shifting Focus to Diddy

For instance, around three weeks ago, the channel PAK GoV Update started releasing videos about Diddy, utilizing AI-generated thumbnails with fictitious quotes attributed to celebrities like Ausher and Jay-Z. One video labeled “Jay-Z breaks his silence on Diddy’s controversy,” included a tearful image of Jay-Z with the text “I Will Be Dod” superimposed.

The video achieved 113,000 views with nearly 30 minutes of AI-generated narration accompanied by clips from various TV news sources, lacking any new information from Jay-Z, who did not provide any of the attributed quotes.

The Pak Gov Update channel previously focused on Pakistan’s public pensions, generating modest views—its most popular being a poorly titled video about the pension system that garnered 18,000 views.

Monetizing Misinformation

Aarts commented that the strategy of exploiting Diddy Slop is both profitable and precarious. “Most of these channels are unlikely to endure,” he remarked, referencing the risk of being penalized for violating YouTube policies and potential legal actions from Diddy or other celebrities depicted in their thumbnails and videos.

Like PAK Gov Update, most videos uploaded by these channels predominantly utilize AI narration and fewer direct clips from news reports, often leaning on AI-generated images. The use of actual footage tends to skirt the boundaries of fair use.

AI Slop represents one of the many variations of Diddy-related content proliferating on YouTube. This niche appears to be expanding and proving lucrative. Similar Diddy-focused AI content has attracted engagement on Tiktok.

“We are fans of the world,” stated YouTube spokesperson Jack Maron in an email. Maron noted that the platform has removed 16 channels linked to this phenomena and confirmed that various channels, including Pak Gov Update, have faced similar actions.

Faceless YouTube Meets Diddy

The Diddy phenomenon exemplifies the convergence of two prominent trends within YouTube: automation and faceless channels.

YouTube Automation hinges on the premise that anyone can establish a prosperous YouTube venture through the right niche and low-cost content creation strategies, including topic discovery, idea brainstorming, or employing international editors to churn out content at an automated rate.

With AI, it has become simpler than ever to embark on a faceless automation journey. Aarts indicated that anyone can generate scripts using ChatGPT or analogous language models, create images and thumbnails via MidJourney or similar software, utilize Google Veo 3 for video assembly, and implement AI voice-over using tools like ElevenLabs. He further mentioned that he often hires freelancers from the Philippines or other regions for video editing tasks.

“AI has democratized opportunities for budget-conscious individuals to engage in YouTube automation,” Aarts stated, highlighting it can cost under $10 per video. He reported earnings exceeding $130,000 from over 45 channels.

Muhammad Salman Abazai, who oversees As a Venture, a Pakistani firm offering video editing and YouTube channel management services, commented that Diddy video content has emerged as a “legitimate niche” on YouTube, showcasing successful Diddy videos created by his team.

“This endeavor has proven fruitful for us, as it has significantly boosted our subscriber count,” he noted.

International Diddy Slop

The pivot towards Diddy isn’t limited to English-speaking audiences. A Spanish channel, NV Historia, launched in January, previously produced sporadic AI-generated celebrity videos before transitioning to Diddy content. Its first breakout garnered attention with a video titled “Teacher laughs at black girls because his father said it was Chuck Norris until the teacher came to class,” accumulating only 140,000 views.

NV Historia shifted focus following the viral response to a Diddy-themed video titled “A minute ago: No one expected Dwayne Johnson to say this in court about Diddy,” featuring AI-generated images of Johnson and Diddy in court along with disturbing visuals of alleged incidents. The thumbnail showcased the quote “He gave me it.”

Johnson has neither testified nor had any connection to allegations against Diddy. This video has gathered over 200,000 views. Following this, NV Historia managed another video linking Oprah Winfrey and other celebrities to Diddy, which earned 45,000 views. Subsequently, the channel committed entirely to Diddy content and has since been removed by YouTube.

A French channel, Starbuzzfr, was launched in May and appears to exclusively publish Diddy-related content, deploying AI-generated thumbnails and narration to spin fabricated narratives, such as Brad Pitt’s supposed testimony against Diddy, claiming he experienced abuse by the mogul. Starbuzzfr notably utilizes sexualized AI-generated imagery featuring Diddy and celebrities like Pitt. As of this writing, the channel remains monetized.

Aarts noted that the general sentiment within the YouTube automation community respects anyone who manages to monetize their content.

“I applaud those who navigate this successfully,” he remarked.