Amazon has introduced a budget-friendly online store featuring electronics, clothing, and other items priced under $20 to compete with discount retailers encroaching on its market.
The company announced the launch of Amazon Haul, a storefront primarily showcasing items under $10 with free delivery on orders over $25. Orders will be shipped to U.S. customers from Amazon warehouses in China, with delivery expected within one to two weeks.
Many products on Amazon Haul resemble those found on Chinese e-commerce platforms Shein and Temu, which have gained popularity in recent years.
Shein targets young women with affordable apparel, while Temu offers a variety of products for bargain hunters.
Both Shein and Temu have faced criticism for their fast-fashion business models and are under scrutiny from regulators for various issues.
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Amazon’s new storefront on its shopping app and mobile website offers unbranded items like phone cases and hairbrushes for $2.99, and sleeveless dresses for $14.99, emphasizing “incredibly low prices” and “budget-friendly activewear.”
Vice President of Worldwide Sales Partners, Dharmesh Mehta, stated, “Finding great products at extremely low prices is important to our customers, and we continue to work with our partners to offer products at affordable prices.”
Importing goods from China could become costlier for Amazon due to new regulations targeting cheap Chinese products which aim to reduce U.S. reliance on China and might lead to price increases for U.S. consumers.
President-elect Donald Trump has also suggested imposing tariffs on Chinese products.
Source: www.theguardian.com
