Apple is set to unveil its latest iPhones on Monday, along with a host of other new hardware during its biggest product launch event of the year.
The event, held at Apple’s headquarters in Cupertino, California, featured a colorful aura around the company’s logo and the tagline “It’s Glowtime.” The new colors for the iPhone and other Apple products were: It is rumored to be coming.
Apple’s fall product launch is one of the company’s most important annual events, as it unveils a slate of new products that set the tone for the holiday shopping season, Apple’s busiest and most profitable time of the year. These new products always generate a lot of speculation within the tech industry and among the company’s fans.
At Apple’s Worldwide Developers Conference (WWDC) earlier this year, the company unveiled various ways it will integrate AI capabilities into its products and services, with one of the biggest announcements being a partnership with OpenAI, where executives promised to integrate ChatGPT technology with Apple’s voice assistant, Siri, for a more “natural” mode of interaction.
Apple’s announcements at its WWDC event and promise of more artificial intelligence marked a turning point for the company, which has long held off on unveiling consumer AI tools compared to rivals such as Microsoft. The company’s hesitation to roll out new generative AI capabilities has long been a source of frustration for investors and analysts who have been eagerly awaiting the company to unveil the technology.
Apple’s shares have surged this year as market enthusiasm for generative AI and revenue growth have boosted big tech stocks. But the company has struggled in recent years with a global slump in smartphone sales, as well as Rise of rivals In key markets, particularly China, this includes companies like Huawei, which is expected to release its own new product line within hours of the Apple event.
Also looming in the background is a broader antitrust lawsuit against Apple by the Department of Justice, which alleges that the company created and maintained an illegal monopoly in the smartphone market — allegations that Apple denies and which could take years to resolve.
Source: www.theguardian.com
