The alternative relationship dating app has experienced global expansion and nearly doubled its revenue last year, thanks to non-monogamous, queer, and kinky users.
Founded by an entrepreneurial couple in an open relationship, Feeld is “on a mission to elevate the human sexual and relationship experience” from its registered office in Carlisle, Cumbria.
Feeld has surged in popularity due to the increasing interest in non-traditional relationship structures like polyamory. Last year marked its first time filing full accounts with Companies House.
The company’s revenue increased from £20.7 million to £39.5 million, with profits rising from £2.4 million to £5.5 million in 2023.
Most revenue comes from outside the UK, with £33 million in sales from overseas. The app is free to download globally but charges users for full services.
Founded in 2014 by Dimo Trifonov and Ana Kirova, Feeld (formerly 3nder) arose from their openness about their relationship.
Kirova joined the company early on when it faced legal issues with Tinder. She became CEO in 2023 and led a rebranding and tech upgrade to resolve initial glitches.
Company filings show ownership shifts since Kirova’s appointment, with Trifonov transferring shares to her. Previously, Trifonov owned the majority of shares.
Feeld’s growth involves strategic decisions rather than aggressive expansion. The company values member feedback and aims to support their personal journeys.
The company’s innovative approach has set it apart in the dating app industry, reflecting changing trends and member response.
Feeld’s growth story includes overcoming challenges, like a lawsuit from Tinder, to expand its team from eight in 2016 to nearly 50 employees.
Source: www.theguardian.com
