We’ve known about the Vision Pro for more than six months now (not to mention it’s been rumored for years), but Apple’s first “spatial computing” device is expected to arrive in consumer electronics heading into the new year. One of the biggest question marks. The $3,499 headset was given an “early 2024” release date when it was announced at WWDC in June, but the company hasn’t provided further specifics since then.
Apple oracle Ming-Chi Kuo Provided an early holiday gift He narrowed down the system’s release date to “late January to early February.” According to the analyst, the first Vision Pro will be shipped to Apple within about a month, bringing the total number of units shipped this year to about 500,000 units.
Company’s accurate target There are still open-ended questions remaining for this year. About a month after the device was announced, it was reported that Apple had reduced its forecast from around 1 million units to “less than 400,000 units.”
Even the latest figure of 500,000 is small for a company of Apple’s enormous size and influence. Keep in mind that the company should ship more than 200 million iPhones this calendar year.
But Vision Pro is widely considered to be Tim Cook’s biggest challenge in his 12 years as CEO. Not only is this an entirely new category and form factor for the company, but it’s also an exorbitant price point, even for customers accustomed to paying extra for Apple products. Add to that the fact that VR has not lived up to expectations for decades, and we have a big uphill battle ahead.
Kuo calls Vision Pro “Apple’s most important product in 2024.” That’s a tough statement to argue with, given years of speculation and all the time and money the company has undoubtedly poured into the headset.
Source: techcrunch.com
