Apple has decided to cancel its plans to develop electric cars, as reported by multiple outlets. The project, known as Project Titan, was a secret endeavor that has utilized significant resources over the past decade. During an internal team meeting on Tuesday, company executives unexpectedly announced layoffs and mentioned that many employees would be reassigned to work on generative artificial intelligence, according to reports.
Apple had invested billions of dollars in developing an electric semi-autonomous car under Project Titan, and the decision to scrap the program represents a significant shift from its previous strategy.
Apple’s CEO Tim Cook had hinted at the company’s car plans in an interview, but did not fully commit to delivering the product as anticipated.
Although Apple never officially confirmed plans for a car, the project sparked speculation in the auto and tech industries. The company even hired executives from major car manufacturers like Lamborghini and Tesla, and acquired a self-driving car startup called Drive.ai in 2019.
Apple did not provide any official statement regarding the termination of the program, leaving many employees who had worked on the project surprised and potentially facing job cuts.
The company’s electric vehicle plans have undergone several changes since their initiation in 2014, facing numerous setbacks in attempts to bring the product to market.
In response to Apple’s decision, Tesla CEO Elon Musk posted a salute and cigarette emoji.
Apple is now focusing more on generative AI projects, reallocating researchers and engineers from the automotive field to special projects within the company.
During a quarterly financial results announcement, Cook hinted at Apple’s increased emphasis on artificial intelligence and the introduction of generative AI capabilities for consumers by the year’s end.
Source: www.theguardian.com
