In In late January, Lauren Bedson did something that many people thought could not think. She has cancelled her Amazon Prime membership. The catalyst was Donald Trump's inauguration. More Americans are planning to make similar decisions this Friday.
Bedson moved her after seeing pictures of Amazon founder Jeff Bezos sitting with other tech moguls and billionaires.
Bedson of Camas, Washington, told the Guardian. “I've lived in Seattle for over 10 years. I've been an Amazon fan for a long time and I think they have good products. But I'm so tired of it. I don’t want to give these billionaire oligarchs my money anymore.”
Emotions have been felt by many Americans since Trump entered the White House. Business and business leaders who were once passive or vocally critical of Trump are trying to protect what they feel comfortable with, questioning the value of brands that consumers trusted. A recent Harris poll found that a quarter of American consumers have changed in their political stance and are no longer shopping at their favorite stores.
Many are inspired by the calls to boycotts coming from social media. One boycott It has become a virus over the past few weeks. “Power blackouts” for businesses that have reduced some of their diversity, equity, and inclusion (DEI) goals, including Target, Amazon, and Walmart, are scheduled for February 28th, with protesters planning to halt all spending on these companies.
Lauren Bedson has cancelled his Amazon Prime membership. Photo: Lauren Bedson
But people are also deciding to boycott within their communities at kitchen tables, trying to find a way to resist Trump, and perhaps corporate capitalism.
The Guardian asked readers how their shopping habits have changed over the past few months as the political situation began to change after Trump's victory. Hundreds of people from across the country say they no longer shop at stores like Walmart and have targeted targets who publicly announced the end of their DEI goals. Dozens, like Bedson, had cancelled their long-held Prime accounts. Others shut down their Facebook and Instagram accounts in protest of the meta.
Source: www.theguardian.com
