Feeling exhausted from writing dating profiles or swiping endlessly on dating apps? Wondering if dating apps are even worth it? Let a digital buddy handle the work for you.
As user fatigue becomes apparent with a noticeable decline in user numbers, the world’s largest online dating company is fighting back with artificial intelligence that promises to “revolutionize” online dating. Introducing an intelligent assistant.
Match Group, the tech company holding the biggest dating platform portfolio globally, recently announced a heightened investment in AI for new products launching in March 2025.
The upcoming AI assistant will take on essential dating tasks like selecting photos to maximize responses, suggesting prompts and profile information, and assisting users in finding their ideal match.
Through audio interviews, the AI will understand users’ dating objectives and recommend messages to send to matches based on shared interests.
Additionally, the AI will offer coaching for struggling users and provide tips on how to enhance profile visibility for those facing challenges in getting attention from matches.
Match Group CEO Bernard Kim expressed to investors that the company’s focus on AI signifies the start of a new phase known as the “AI transformation.”
Last month’s Ofcom report suggested a decrease in subscribers for Tinder and Hinge, the primary apps under Match Group, indicating a drop in app usage compared to the previous year.
Gary Swidler, Match Group’s president and CFO, emphasized the ongoing investment in AI technology to streamline the dating experience and highlighted the forthcoming benefits for investors and users.
However, critics like Anastasia Babas raise concerns about the potential negative impact of increased reliance on AI in dating, highlighting issues around personal agency, data privacy, and bias elimination.
Tinder CEO Faye Iosotaluno acknowledged the cautious approach towards AI data processing while committed to integrating it into the mainstream to transform user interactions thoughtfully.
Source: www.theguardian.com
