BOf them, the Australian online personality who took to the stage at the annual TikTok Awards on Wednesday has more than 100 million followers. But if you're over 30, you've probably never heard of them.
This year's TikTok Awards received approximately 3.4 million public votes and recognized top creators in categories such as beauty, fitness, food, comedy, and music. Almost everyone who attended the invite-only event achieved fame in a particular field. Among the online stars in attendance were:
quartet of brothers People who perform highly choreographed dances in public (160,000 followers);
gay couple A woman who constantly redecorates her home (3.4 million followers) and a woman who is growing her following.
About having very long hair (Australian Rapunzel, 1.3 million followers). Another woman posted a video that garnered 1.5 million followers.
Ask a stranger if they're on their period. These are people who are regularly stopped on the street by fans and have large enough followings that they can make a living doing business with brands.
American singer JoJo Siwa greeted fans outside the TikTok Awards on Wednesday. Photo: Don Arnold/WireImage
The ceremony, held at Sydney's Hordern Pavilion, was a safe space for hyper-online people. The brand activation encouraged guests to pose in elaborate photo settings. Creators in the audience brought portable ring lights and live-streamed TikTok from their seats throughout the night. That meant crowds were often uncomfortably quiet during awards ceremonies, as it was difficult to clap and hold a cell phone at the same time. It was impossible to use the bathroom without accidentally crashing a TikTok being filmed in the mirror.
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“The main advice I have to give is to stay true to yourself and hit the posts,” TikToker Leah Hulton said at the venue while accepting the award for 12-second video of the year. .
lip sync video It has been viewed 939 million times. “I don't know where they're taking me.”
Throughout the night, entertainment ranged from the flamboyant to the absurd. american pop star
jojo siwaperformed her song “Karma” and presented her with the Music Artist of the Year award (which went to Loyle Otis, who was absent). Beatmaker Cyril Riley has tapped Australian Idol runner-up Shannon Knoll for a song. Host Robert Irwin brought out a live snake. Branded T-shirts were airgunned into the crowd. The night's skincare sponsors had performers dressed as bottles of their products dance to a jagged electronic track while a DJ delivered unspecific spoken word sound bites like “dermatologist recommended.” did. On stage, there were references to memes that have become popular on TikTok this year, such as the Four Seasons Orlando Baby.
But the audience wasn't entirely Internet native. In attendance was 76-year-old TV chef Ian “Huey” Hewitson, who was nominated in the food category, and was awkwardly seated at the same table as fellow nominees in their 20s and 30s. (Finally,
michael finchformer beauty vlogger turned viral chef). Also in attendance was Dr. Karl Krzelnicki, who won the High Quality Content Creator category for his research on topics such as:
Why does drinking coffee make you poop?.
Source: www.theguardian.com
