On Monday, a jury sided with Epic Games over Google in an antitrust case that could change the way app marketplaces like Google Play operate.
The unanimous ruling ended a three-year legal battle between the two companies. Epic, the developer of the popular online multiplayer game Fortnite, first filed a lawsuit against Google in 2020, alleging that the company’s app store practices violated federal law and California antitrust law. He claimed that there was.
The lawsuit against Google was just part of Epic’s splashy effort to rally app developers large and small against the entrenched gatekeepers of mobile software. Epic’s war against Apple and Google revolves around the hit game Fortnite, which is free to play and available on almost every software platform imaginable, despite the current App Store and Google Play drama.
Epic alleges that both tech giants violate antitrust laws by forcing app users to pay through their systems, drastically reducing in-app revenue in the process. When defending themselves, Apple and Google typically point to security concerns and justify a shared desire to direct app users to central software authorities.
Apple and Google treat third-party apps differently. iOS doesn’t allow third-party apps, but Android allows “sideloading” of apps. This fact changed the shape of the battle between Epic and Google. Still, Google warns customers against installing external apps, and the process isn’t as simple as just downloading something on Google Play.
Faced with these facts, it wasn’t clear whether Epic would prevail in its lawsuit against Google Play’s relatively unrestricted ecosystem, but it did.
“Today’s ruling is a victory for all app developers and consumers around the world,” Epic Games said in a statement about the ruling. “This proves that Google’s app store practices are illegal and abuse its monopoly to charge exorbitant fees, stifle competition, and reduce innovation.”
Epic points to the UK’s Digital Markets, Competition and Consumer Bill and the EU Internal Digital Markets Act as examples of regulations on the way that could impose further restrictions on Apple and Google’s dominant software practices. I admired it.
In a statement provided to TechCrunch, Wilson White, Google’s vice president of government affairs and public policy, confirmed the company’s plans to appeal.
“We intend to appeal the ruling. Android and Google Play offer more choice and openness than any other major mobile platform,” White said. “…We remain committed to the Android business model and remain deeply committed to our users, partners, and the broader Android ecosystem.”
If any of these look familiar, it’s probably because Epic fought the same battle against Apple. The highly publicized campaign began with a parody of Apple’s iconic “1984” ad and culminated in a mixed verdict two years ago.
The court’s ruling largely favored Apple, but called on the iPhone maker to open up its software market by allowing developers to direct customers to alternative payment options. In September, the companies asked the Supreme Court to reconsider the ruling and take the case, so essentially everything is still up in the air.
Epic started directing Fortnite players to download it in 2018, moving it away from Google’s Play Store. In 2020, Epic released Fortnite through Google’s official app marketplace, but it still accused the company of preventing users from downloading third-party apps. The popular game is no longer available on Google Play or installed on iOS devices through Apple’s App Store.
This isn’t the last we hear about Epic’s multi-pronged battle. Google should appeal soon. Still, between a somewhat unexpected victory in court and last week’s massive Lego Fortnite launch that attracted more than 2.4 million concurrent players, Epic has everything going for it right now.
Source: techcrunch.com
