Back in 2005, there was nothing quite as satisfying as closing a clamshell flip phone to end a call.

Now, two decades later, these devices are making a comeback, with rumors suggesting that Apple is developing its first flip phone.

Details remain scarce regarding its design, but it may take inspiration from Samsung’s flip models reminiscent of 2000s clamshell phones.

According to a JPMorgan report, the initial foldable iPhone is set to launch at a price point of $1,999 (£1,474) in September 2026, indicating a likely expansion in the foldable phone market, projected to hit 109 million units by 2025.

For the past 15 years, rectangular tablets have dominated phone design, raising the question: could Apple’s foray into flip phones signify a shift in direction?

Tech analysts suggest that the introduction of a new product reflects consumer demand for devices that offer extensive internet access on mobile phones rather than laptops or tablets. However, the premium pricing indicates these will remain luxury items.

“Apple and its competitors are constrained by a smartphone market that has lost its innovative edge. While essential for daily life, consumers are less excited about the next breakthrough,” remarked an industry expert.

This might explain why Apple is exploring fresh design concepts, such as the ultra-thin iPhone expected to debut in September.

Wood believes Apple’s entry into the foldable segment comes after competitors conducted their own experiments. Samsung’s initial Galaxy folding design faced screen issues, yet the upcoming Galaxy Flip and Fold 7 release boasts a sleeker design and enhanced display, aiming to represent the “next generation” of folding devices, especially following sales stagnation anticipated in 2024.

“Apple typically approaches developments carefully, focusing on refinement and reliability rather than rushing to market,” Wood noted.

He added that Samsung’s flip phone has garnered greater popularity than its fold model, owing to its affordability and unique attributes.

However, he believes Apple’s foray into foldable mini tablets may have a significant impact by enabling users to easily watch videos, view photos, and utilize larger display areas for document viewing while working remotely.

Margarita Panaioto, a high-tech researcher at the University of Manchester, pointed out that research indicates a preference for larger screens among users for gaming and viewing, combined with the trend of younger individuals using smartphones to go online. This suggests that foldable designs could serve as ideal compromises for future consumers.

Professor Ben Carter, who examines the societal impact of smartphones at King’s College London, concurred that foldable phones excel in video consumption, especially as video increasingly dominates content consumption. They provide larger screens, thereby enhancing the viewing experience.

He posited that a design reminiscent of a “mini laptop that can fold” could yield mental health benefits. His research shows that minimizing notifications effectively combats screen time and smartphone dependency.

If the screen is closed, the “Variable Reward Scheme” associated with notifications is also shut down. This similarly applies to gambling addiction, which thrives on uncertainty. “If we can reduce distractions like a laptop, that could help,” he stated, though he acknowledged the absence of evidence showing foldable phones are being used that way.

Such an approach might be particularly advantageous for children, who typically receive over 200 notifications daily. Nevertheless, due to the high costs of foldable phones, it’s unlikely many will be accessible to them until parents transition to the indirect model a few years after launch.

Professor David Ellis, chair of Behavioral Sciences at the University of Bath, added that additional benefits include improved screen protection and compact fit in pockets, alongside the “nostalgia associated with flip phones.”

However, he cautioned that it may not be the transformative product many anticipate, noting that Apple does not have a “100% success rate” — citing the Vision Pro headset as a notable failure.