Hollywood video game performers have voted to go on strike, bringing parts of the entertainment industry back into strike action after new contract negotiations with major game studios collapsed over protections for artificial intelligence.
The walkout, the second by video game voice and motion-capture performers affiliated with the Screen Actors Guild-American Federation of Television and Radio Entertainers (Sag-Aftra), is set to begin on Friday at 12:01 a.m. This move comes after almost two years of negotiations over a new interactive media contract with gaming giants like Activision, Warner Bros., and divisions of The Walt Disney Co.
SAG-AFTRA negotiators state that while video game contracts cover wages and job security, studios are not willing to agree to regulate generative AI. Without safeguards, game companies could train AI to mimic actors’ voices or create digital replicas of their likenesses without their consent or fair compensation, as per the union.
In a prepared statement, union president Fran Drescher mentioned that members will not accept contracts that permit companies to misuse AI.
Company representatives did not immediately respond to email requests for comment.
According to game market forecasters, the global video game industry generates over $100 billion in revenue annually. New Zoo Sag-Aftola emphasized that the individuals who design and bring these games to life are what drives their success.
“Eighteen months of negotiations have shown that our employers are not interested in fair and reasonable AI protections, but rather in exploitative behavior,” stated Sarah Elmaleh, chair of the Interactive Media Agreement Negotiating Committee.
Last month, a union negotiator informed The Associated Press that game studios had declined to provide the same level of protection from AI risks for all members, especially motion picture performers.
Last year, union members overwhelmingly voted to authorize leadership to strike. Fears about how studios might utilize AI in a strike were intensified by AI. Last year, labor unions staged a four-month strike in the film and television industry.
The final interactive contract, expiring in November 2022, did not include protections for AI but established a bonus compensation structure for voice actors and performance capture artists following an 11-month strike that commenced in October 2016. This strike marked SAG-AFTRA’s first significant labor dispute since the merger of Hollywood’s two major actors unions in 2012.
According to the union, the video game contract covers more than 2,500 “off-camera (voice-over) performers, on-camera (motion capture, stunt) performers, stunt coordinators, singers, dancers, puppeteers, and background performers.”
Amidst tense interactive negotiations, SAG-AFTRA entered into a separate deal in February aimed at indie and low-budget video game projects. The Tiered Budget Independent Interactive Media deal consists of some of the AI protections that have been rejected by larger companies in the video game industry.
Source: www.theguardian.com
