The UK’s primary media regulator has vowed to deliver a “significant milestone” in the pursuit of online safety for children, although it has cautioned that age verification measures must enforce stricter regulations on major tech firms.

Ofcom’s chief, Melanie Dawes, will unveil a new framework on Sunday. To be introduced later this month, marking a pivotal change in how the world’s largest online platforms are regulated.

However, she faces mounting pressure from advocates, many of whom are parents who assert that social media contributed to the deaths of their children, claiming that the forthcoming rules could still permit minors to access harmful content.

Dawes stated to the BBC on Sunday: “This is a considerable moment because the law takes effect at the end of the month.”

“At that point, we expect broader safeguards for children to become operational. We aim for platforms that host material inappropriate for under-18s, such as pornography and content related to suicide and self-harm, to either be removed or to implement robust age checks for those materials.”

She continued: “This is a significant moment for the industry and a critical juncture.”

The regulations set to take effect on July 25th are the latest steps under the online safety law enacted in 2023 by the Conservative government.

The legislation was partially influenced by advocates like Ian Russell, whose 14-year-old daughter, Molly, tragically took her own life in 2017 after being exposed to numerous online resources concerning depression, self-harm, and suicide.

Minister Tory Removing certain bill sections has been criticized for potentially neglecting regulations on “legal but harmful” content in 2022.

Russell, who previously referred to the ACT as “timid,” expressed concerns regarding its enforcement by Ofcom on Sunday. He noted that while regulators allow tech companies to self-determine validation checks, they will evaluate the effectiveness of these measures.

Russell commented: “Ofcom’s public relations often portray a narrative where everything will improve soon. It’s clear that Ofcom must not only prioritize PR but must act decisively.”

“They are caught between families who have suffered losses like mine and the influence of powerful tech platforms.”

Russell pressed Dawes to leverage her influence to urge the government for more stringent actions against tech companies.

Some critics have charged the minister with leaving substantial regulatory loopholes, including a lack of action against misinformation.

A committee of lawmakers recently asserted that social media platforms facilitated the spread of misinformation following a murder in Southport last year, contributing to the unrest that ensued. Labour MP Chi Onwurah, chair of the Science and Technology Committee, remarked that the online safety law “is unraveling.”

Dawes has not sought authority to address misinformation, but stated, “If the government chooses to broaden the scope to include misinformation or child addiction, Ofcom would be prepared to implement it.”

Nonetheless, she called out the BBC regarding their handling of Glastonbury’s coverage, questioning whether the lead singer should continue broadcasting footage of Bob Dylan’s performance amid anti-Israel chants.

“The BBC needs to act more swiftly. We need to investigate these incidents thoroughly. Otherwise, there’s a genuine risk of losing public trust in the BBC,” she stated.