Apple is reportedly planning to release new models early next year, including a faster MacBook Air and two updated iPads, in an effort to combat declining sales. Bloomberg News reported the news on Wednesday, citing a source familiar with the matter. The report stated that the new iPad Air will be available in two sizes for the first time, and the Pro model will feature an OLED screen. Additionally, the MacBook Air will be equipped with a faster M3 processor designed in-house.
Apple did not respond to Reuters’ request for comment. The company has been facing declining sales of Macs and iPads, which account for nearly 15% of its sales. This has been attributed to persistently high inflation and high borrowing costs, leading consumers to cut back on non-essential purchases.
In its forecast for the holiday quarter, Apple fell short of Wall Street expectations due to weak demand for iPads and wearables. The company’s Mac business has also been affected by the general downturn in the personal computer market.
According to Bloomberg News, the new iPad is expected to launch around the end of March, and Apple is also working on improved versions of its Apple Pencil and Magic Keyboard accessories for the Pro model.