I I'm concerned that I wrote that this time last year, my urge to acquire material things had subsided somewhat. thing In the world. Unfortunately, the internet seemed to see it as a challenge I couldn't refuse, and in recent months I found myself wanting something again, lots of things.
Perhaps that's not surprising. Everything whispers or screams at us from every screen we stare at. “The constant barrage of ads on Instagram is exhausting,” my best friend said gloomily just last week, and she was right. My eyes are constantly bombarded with offers of miracle goop, health equipment, expensive knitwear and green-tinted “disruptors” perfect for mature skin. Almost everything. Just a minute or so of scrolling reveals “calfPRO” (completely unintelligible, amazing), kombucha, cleanser, eco-frying pan, a jumper “reminiscent of Phoebe Philo-era Celine,” and, inexplicably, Canadian waters. were provided in succession. Sea urchin.
There are bigger problems in this new lawless age of social media than the relentless onslaught of targeted advertising, but everything the internet wants, in addition to the urgent upskilling of critical reading that the world needs. We need to find a way to counter it. we buy it. Otherwise, to take a random example, you might end up awkwardly receiving the candy-colored bra you bought in a fugue state after seeing it on your phone 800 times a week. This bra, apparently made of satsuma net and wrap film, provides no support to the wearer at all, instead fighting tirelessly to reposition everything I do – Sorry, but their – Breast tissue is attached to the armpits. It's destined for landfill, where it will strangle seabirds and break down into microplastics that will poison generations of our descendants.
Deinfluence is now a genre of online content where creators fight back against consumer culture by explaining how they are content with a pair of trainers and basic shampoo. That's great, but it's inevitably common. I think we need to take matters into our own hands because the scale and targeting of the data-driven, algorithmic discontent industry is so granular. Because who better to eliminate its influence on you than yourself? Only you know your desires and weaknesses better than an all-powerful algorithm. Only you can fight effectively. I've been trying to de-influence myself for the past few weeks and it's been quite a struggle. I'm weak-willed and getting stupider by the minute by internet nonsense. And algorithms are tireless. But I have a secret weapon. It helps you call out your deepest and most ridiculous desires because you know them so well. Now, when I'm tempted, that's exactly what I do. Similarly:
perfect reusable coffee cup: Let's see what happened to the last perfect reusable cup you bought. I left it on the bench on my second outing. It's very ecological. I drink too much coffee anyway.
“parallel”Gymnastics bar “te”: Do you really believe that you can train your tired, unsteady body to do a handstand with this length of wood? Having two big babies has chopped your core and strengthened your shoulders. It will be about the size of a sparrow. This is why people over 35 can't use TikTok (unless you understand the very relevant concept of “delulu”).
500 pound jumper with a crow on it: You think you look like Alexa Chung or Björk or some other quirky-chic style icon. You'll look like Giles Brandreth. If you're lucky.
“The last charger you need to buy”: Can I rephrase that? “I need the last charger until I leave it on the train, like the last three,” would be more accurate.
Miracle cleanser: Unless by some miracle it actually crawls out of the tube and applies automatically, you won't use it – you're too lazy.
Innovative “plant-based” electric toothbrush: Remember that destructive plant-based deodorant you bought? It's still unpleasantly accusing you of your bathroom drawer? Try getting really destructive do not have I bought this with some skepticism.
It's cruel, but at least in my case, it's absolutely necessary and almost a full-time job. Think Canadian sea urchin is rich, creamy, and limited in availability? Hmm.
Source: www.theguardian.com
