Wants to attract “all demographics” of digital asset investors
Robin Hood is Having been around for over a decade, its foray into cryptocurrencies is not necessarily new. But the company is still trying to expand its efforts, even among groups that tend to leave the platform.
“I think cryptocurrencies have always been created by and for very technical people,” said Johan Kerblatt, general manager of cryptocurrencies at Robinhood. chain reaction podcast. “At the end of the day, I don’t think customers care too much about what the underlying protocol is when they use cryptocurrencies. What network are they using? They just want things to work. That’s what I’m hoping for.”
While that may be true for novice crypto investors, the app has successfully embraced that group by providing educational resources, but going forward it wants to focus on everyone.do Be aware of the underlying protocol. Robinhood users can do more technical things, such as sending money to crypto wallets, and use “advanced charts and autotypes where you can set things like stop losses,” Curblat said.
While the platform may not be as technologically advanced as crypto-focused platforms, Robinhood does research to understand what its customers want and what they’re missing.
Despite its growth plans, Robinhood appears to be shaky in its stance on digital assets. In June, the app opted to restrict trading and holding of certain cryptocurrencies for U.S. customers at a time when the U.S. government was cracking down on major industry exchanges such as Binance and Coinbase.That being said, the platform still has 14 cryptocurrencies and 1 stablecoinUSDC, which users will be able to buy and sell.
Source: techcrunch.com
