Earlier this fall, it was revealed that Spotify was developing a new feature that would allow users of its streaming app to create playlists using AI technology and prompts. Now, its “AI playlist” feature was discovered in the wild as part of a test to see how users would respond to AI-driven playlist creation. The company allowed TechCrunch to test it, but did not provide details about the technology or how it works or commit to a release date.
This feature was unveiled in TikTok videos User @robdad_ wrote, “Have you discovered Spotify’s ChatGPT by chance?” According to a screenshot he shared, the AI playlist feature can be accessed from the “Your Library” tab in the Spotify app by clicking the plus (+) button in the top right corner of the screen. Tap to access. Here, a pop-up menu will appear and the AI playlist feature will be added as a new option below the existing “Playlist” and “Blend” options.
The feature’s description says, “Using AI to turn your ideas into playlists,” and notes that it’s currently only available in English.
@robdad_ Since when did this update occur on Spotify? Now, I have chatGPT create playlists for me…also Which House Exploration😭😭 #Spotify #update #love ♬ Heavy metal lovers overlap – jinxknsaudios
Once an option is selected, users will be presented with a screen where they can enter a prompt in an AI chatbot-style box or browse a list of suggested prompts to get started. This video features “Focus on your work with instrumental electronica”, “Fill the silence with cafe music background”, “Pick up your mood with fun, upbeat, positive songs”, and “Niche genres like witches”. Improvised ideas such as “Exploring” were presented. House. “
When the user chose the latter prompt, the AI chatbot responded, “Processing your request…” and offered a sample playlist. From this screen, you can swipe left to remove songs you don’t want to further refine your playlist.
TechCrunch reported in October that references to this new AI feature were spotted on Spotify Mobile by a tech veteran. Chris Messina, shared a screenshot of a feature that creates “playlists based on prompts.” However, Spotify declined to confirm its plans for AI playlists at the time, saying it doesn’t comment on speculation about new features.
The company is still trying to downplay user expectations and excitement for the AI playlist feature, only confirming that it was an interim test.
“We conduct numerous tests on a regular basis. Some of these tests ultimately pave the way to our extensive experience, while others serve only as important learning.,” a Spotify spokesperson said. “We have nothing further to share at this time,” they added.
While the company isn’t ready to launch AI playlists yet, the streamer is investing heavily in AI across its apps, including launching AI DJ earlier this year to provide personalized playlists and commentary. Is going. With an AI voice based on Spotify’s Head of Cultural Partnerships, Xavier ‘X’ Jernigan. This feature became available worldwide in August.
Ziad Sultan, head of personalization at Spotify, said of the launch of DJ that the company has “large-scale language models, generated audio, [and] Across personalization. He told TechCrunch that Spotify wants to be known for its “AI expertise.”
Spotify CEO Daniel Ek also teased other ways the company will leverage AI, including Spotify using generative AI to summarize podcasts and automatically run audio ads. He said he may be considering creating one. He also touted the role of his AI in music production, saying he could imagine artists using AI tools when creating new songs. Spotify is also looking into using AI to create podcast ads read by hosts that sound like real people, and using AI to power its personalization technology. It’s no exaggeration to say that AI will be leveraged for playlist creation, which is one of the most popular use cases for apps.
We don’t yet know when new AI capabilities will be made publicly available. In the meantime, please let us know if your app has that feature and how well it works.
Sarah Perez can be reached at sarahp@techcrunch.com and Signal at (415) 234-3994.
Source: techcrunch.com
