Google is facing challenges. According to my colleague Dan Milmo, the U.S. Department of Justice is looking into Google’s structure and business practices, including the potential sale of its Chrome browser to break its monopoly on Internet search. This comes after a court ruling finding Google in violation of antitrust laws for monopolizing search services. The Justice Department’s proposal is straightforward: Google should sell Chrome. As for Android, two options have been proposed: sell it or agree to government oversight.
Both demands present a significant challenge to Google’s advertising business, and could have severe consequences for the company.
In a blog post, Kent Walker, Google’s chief legal officer, criticized the Justice Department’s proposal, calling it “staggering,” “extreme,” and “unprecedented government overreach.” Google plans to submit its own proposal and appeal the court ruling. However, Walker’s response was somewhat exaggerated, referring to the requirement for two selection screens to access Google Search on Pixel smartphones as comically histrionic.
The Justice Department aims to increase competition by exposing Google to competition, denying the benefits of any legal violation, and preventing Google from dominating markets in the future.
Google’s advertising business relies heavily on its search service, with Chrome being a key component as the most popular browser globally. Losing Chrome would have a significant impact on Google’s advertising revenue. The debate also touches on U.S. leadership in the tech industry, with Google arguing that selling Chrome could undermine it.
There’s also talk of potentially selling Android, which plays a crucial role in data collection for advertising. The government could impose surveillance on Android, impacting Google’s business operations. The potential changes raise questions about the future aesthetic and control of smartphone operating systems.
Without Chrome, Google would lose a vital market, particularly in the education sector where Chromebooks are widely used in schools. Chrome OS is designed for web-based tasks, influencing user preferences towards Google products in the future.
If Google manages to retain Chrome, it may still need to reconsider its search engine default agreements, including the $20 billion contract with Apple. The company could be forced to adjust or terminate these contracts as part of the proposed remedies.
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Elon “First Buddy” Musk and his Sidekick Debut, Doge
A recent development saw Elon Musk and Vivek Ramaswamy appointed as heads of the Ministry of Government Efficiency, known as Doge, although it’s not an official government department. Musk has given it a governmental status on Twitter. They are advisors to President Trump and plan to use executive actions to reform non-governmental government agencies. Their approach focuses on efficiency but lacks detailed plans.
Musk and Ramaswamy target cost-cutting, aiming to eliminate programs that lack congressional approval. However, their approach faces criticism for potential repercussions such as cutting medical care for military veterans. Despite their intentions, the implementation of their ideas remains uncertain.
Source: www.theguardian.com