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You are at:Home » Unlocking the Power of Your Business Data: 4 Ways Azure Cloud Drives Employee Engagement and Customer Insights
Unlocking The Power Of Your Business Data: 4 Ways Azure
Technology January 8, 2024

Unlocking the Power of Your Business Data: 4 Ways Azure Cloud Drives Employee Engagement and Customer Insights

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As organizations move their computing infrastructure to the cloud, they are harnessing the power of data like never before. Cloud-based services use artificial intelligence (AI) to make data easier to access, search, and understand. Instead of data being the property of a team of data scientists and analysts, new cloud-based tools and technologies are opening up this area of expertise to a wider range of employees across the organization.

Leighton Searle, director of Azure Solutions UK at Microsoft, believes there are significant benefits for businesses running their IT infrastructure. microsoft azure cloud platform. “The huge potential of new generative AI technologies has placed a renewed emphasis on the quality and availability of data in organizations,” he says. When companies move their data to the Microsoft Azure cloud platform, they can instantly access tools and services to unlock their value for both employees and customers. This will lead to culture change and deeper embedding of data throughout the business.

Searle identifies four areas where the cloud is accelerating the use of data, empowering employees, and increasing productivity.

1 Empower employees to make data-driven decisions
Searle emphasized that the cloud is helping to democratize data, allowing employees to access data directly in their daily workflows, rather than being locked into administrative reports or separate line-of-business applications. Masu. “To unlock the value of data and realize its potential, data must be accessible to the people who need it,” Searle said. “It provides contact center agents with a scannable overview of all previous customer interactions, transactions, and support calls, as well as instant access to a company-wide knowledge base of specialized information for world-class That could mean providing a better customer experience or enabling mobile mechanics to meet customer needs. Identifying parts and inventory status from a photo taken with a mobile phone.”

Almost every role can benefit from timely, secure and relevant data, Searle says. When staff become responsible for managing data related to their role, they need tools to simplify the process. Data visualization tools help employees create simple representations of data to glean insights and improve customer experiences.For example, Heathrow Airport Microsoft Power BI Use data visualization tools through Microsoft Teams to transform data from management systems into visualizations that are easy for staff to read. These allow employees to see at a glance how airport passenger numbers are changing in real time. Prepare your staff for the peaks and troughs rather than just reacting to them.

2 Breaking down data silos
To achieve a higher degree of data democracy, data must be made available throughout the organization, rather than being locked away in a central repository. “With the right guidance, governance, and guardrails in place, you can enable the rest of your business and provide access to the data you need,” Searle says.

For example, a group of five south London boroughs formed the South London Partnership; Linked with Azure Build a universal data platform. This includes sharing data from “Internet of Things” (IoT) sensors monitoring at-risk populations, and he estimates the partnership has already saved four lives. I am. IoT sensors also monitor air quality and flood risk. “The ability of cloud technology to share data while maintaining data rights and privacy has allowed us to break down data silos,” Searle says.

3 Building AI and modern search to accelerate your business
Customer and employee expectations have changed as AI-driven experiences play a larger role in daily life. Along with a good data foundation and a good data culture, these experiences are quickly becoming critical to both employee and customer retention. Employees can use internal apps to search for data and access historical information in “structured” tables and graphs or in “unstructured” formats from documents, images, and other sources. You need to dig deep into your knowledge.

Mr. Searle points out that: Azure cognitive search The platform and Azure Open AI service allow users to type common natural language queries into the search bar. This is processed by an AI-powered system that looks at all data sources and returns a natural language summary from the most relevant sources. Used for validation or further research. He says this type of his AI-driven experience will help companies derive insights and make data-driven decisions intuitively and at unprecedented speed.

For example, Cambridge and Peterborough NHS Foundation Trust moved its computing infrastructure to the cloud and used Azure Cognitive Search to Make patient records easier to search By the clinician. The trust has uploaded all records to Azure. The records included all kinds of unstructured data, including handwritten notes, doctor's notes, scanned images, and photographs.

Clinicians said they were “blown away” to learn that Azure Cognitive Search enabled them to discover these diverse formats, allowing them to quickly find handwritten notes and records from the previous year.

4 Building a data-driven culture
From frontline workers to boardroom executives, all employees should be open to incorporating data into the way they work, Searle says. He believes they can all learn from and contribute to enriching the data that flows through them. Employees who are involved in managing their own data are also better placed to reduce the risk of bias and incorrect assumptions in data-driven decision-making.

Searle believes that democratizing data requires a significant change in corporate culture. Departments across the organization, such as human resources, marketing, operations, sales, and finance, play a critical role in the data they generate and consume. For example, business users of organizational data are in the best position to set data security and access policies and manage the data so that it can be used with confidence by other parts of the business.

The pace of change can be daunting for leaders at all levels. To help organizations upskill, Microsoft has partnered with European business school Insead to AI Business School.

Searle outlines the steps businesses need to take to get the most out of their data. “We securely bring data into the Microsoft cloud. We lead from the top to build a data-driven culture across the organization and move quickly to projects that deliver business value. This positive experience ripples throughout the business, and this It will help us incorporate data-driven approaches to further scale.”

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Source: www.theguardian.com

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