a
Elon Musk’s departure from X resulted in the loss of around 2.7 million active Apple and Android users in the U.S. in a span of two months. In comparison, Bluesky, a competing social media platform, also saw a decline, losing nearly 2.5 million users during the same time frame.
This leak coincided with the exit of several prominent figures, including directors Guillermo del Toro and Mike Flanagan, and actors Quinta Brunson and Mark Hamill. Some, like Alexandria Ocasio-Cortez, still have an X account but are now using Bluesky more frequently.
According to digital market intelligence firm Similarweb, the number of daily active users on X in the U.S. has dropped by 8.4% since early October, from 32.3 million to 29.6 million.
On the other hand, Bluesky has experienced a significant increase of 1,064% since October 6, growing from 254,500 to approximately 2.7 million users. This surge began when Musk started using the @america X handle to promote his pro-Donald Trump super pack and began posting in support of the former president.
Following Trump’s election victory, this trend accelerated further. Within a week of November 5th, Bluesky’s total user count doubled from 743,900 to 1.4 million. A week later, the number doubled again to 2.8 million. Since Musk’s super pack formation on X, the platform’s U.S. active users have increased significantly compared to Bluesky.
Bruce Daisley, a former vice president at Twitter, attributed the shift away from X to Musk’s concept of a “digital town square” and the platform’s evolving nature. He expressed concerns about the rise of extreme views on X under Musk’s leadership.
French journalist Salome Sake, who had a significant following on X, deactivated her account due to harassment and misinformation on the platform. She found Bluesky to be a healthier space and shifted her focus there.
Despite finding a new platform for journalism, Salome believes that the exodus of users from X enables those who spread hate, propaganda, and misinformation online. She emphasized the importance of diverse opinions and critical thinking.
Notable exits from X also include a German football club, St. Pauli, and Werder Bremen, citing the platform’s radicalization and departure from their values. Werder Bremen chose to leave X due to its stance against hate speech and discrimination.
Christoph Pieper, the director of communications at Werder Bremen, highlighted the club’s moral values and commitment to fighting against discrimination. Despite the potential economic impact, the club prioritized its principles over online visibility on X.
Pieper expressed uncertainty about the club’s future on Bluesky but firmly stated that any platform allowing hate speech is not suitable for Werder Bremen. Many other clubs are also considering a transition to Bluesky, signaling a shift away from X.
Source: www.theguardian.com
