This was supposed to be the year of Gen Z’s “summer of the kids,” inspired by Charli XCX’s hit album. The trend was chaotic and scrappy, embodying the messy essence of modern youth.
However, TikTok, the preferred social media platform for teenagers, is now seeing a shift towards a more sepia-toned music trend. Users are delving into classic artists’ back catalogs like Bronski Beat and Sade instead of the latest music.
The use of older songs in UK TikTok posts hit a new record this year, with 19 of the top 50 songs being over five years old. This global trend is exemplified by songs like Alphaville’s 80s hit “Forever Young.”
TikTok’s head of music partnerships in the UK and Ireland, Toyin Mustafa, believes the platform has created a level playing field for music acts, giving both old and new releases an equal chance to shine.
Challenges on TikTok have fueled the popularity of songs like Bronski Beat’s “Small Town Boy” and Alphaville’s “Forever Young.” Even lesser-known tracks like Pavement’s “Harness Your Hopes” have garnered attention on the platform.
TikTok’s influence on the music industry is significant, with both classic and modern tracks making waves. The platform has played a role in boosting artists like Blood Orange and Tinashe, while also impacting global music trends.
The trend of rediscovering back catalog songs resonates with a younger generation seeking unique music experiences. The accessibility of older tracks online allows users to explore a variety of music beyond the mainstream.
TikTok’s top back catalog tracks this year include hits like Blood Orange’s “Champagne Coast” and Alphaville’s “Forever Young,” showcasing the platform’s impact on music discovery and appreciation.
The platform’s future in the US music industry faces uncertainty, but its influence on music trends and artist exposure remains undeniable.
Overall, the resurgence of classic songs on TikTok reflects the timeless quality of good music and the evolving tastes of a new generation of music enthusiasts.
Here are TikTok’s top back catalog tracks this year. To be eligible, your song must be at least 5 years old.
1. Blood Orange – Champagne Coast [2011]: 1.1m posts
2. Alphaville – Forever Young [1984]: 458,000 posts
3. Redbone – Come and get some love [1974]: 386,000 posts
Source: www.theguardian.com
