Meta’s recent changes on Instagram mean that users will now see less political content in their recommendations and feed unless they choose to opt-in for it. This adjustment, announced on February 9, requires users to specifically enable political content in their settings.
Users noticed this change in recent days, and it has been fully implemented within the last week. According to the app’s version history, the most recent update before this was a week ago.
The change affects how Instagram recommends content in the Explorer, Reels, and In-Feed sections. It does not impact political content from accounts users already follow.
Instagram defines political content as related to legal, electoral, or social topics. This change also applies to Threads, and users can dispute recommendations if they feel unfairly targeted.
Meta’s aim in making this adjustment is to enhance the overall user experience on Instagram and Threads. They want users to have control over the political content they consume without actively promoting it.
For more information, Meta’s spokesperson directed users to a February blog post. Similar changes will be rolled out on Facebook in the future.
Despite recent controversies, like censorship during the Israel-Gaza conflict and perceived polarization by Facebook’s algorithms, Meta continues to work on separating political and news content from its platforms.
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Although past studies suggest that algorithm changes may not alter political perceptions, Meta’s efforts to distance itself from politics and news continue. This includes phasing out the News tab on Facebook in anticipation of potential conflicts with news publishers and governments.
In ongoing discussions with the Australian government, Meta faces considerations under the News Media Bargaining Act 2021. Possible fines and revenue loss could result from this legislation.
Meta maintains that news content makes up less than 3% of user engagement on Facebook. The company remains committed to evolving its platforms in response to user preferences and societal concerns.
Source: www.theguardian.com
