Tamara, the buy-now-pay-later platform for consumers in Saudi Arabia and the Gulf Cooperation Council region, has recently completed a C round of funding that raised $340 million. This recent funding brings the company’s valuation to $1 billion, making it the first fintech unicorn startup in the region. SNB Capital and Sanabil Investments led the Series C round, alongside other backers such as Shorooq Partners, Pinnacle Capital, and Impulse. This round includes primary capital and some secondary equity transactions, marking one of the largest investments in fintech in the region. Tamara has raised a total of $500 million in equity funding, including secondaries, and over $400 million in debt funding.
Established in 2020, Tamara has quickly gained traction and currently boasts over 10 million users in Saudi Arabia, UAE, and Kuwait. The platform allows consumers to shop, pay in installments, and make bank transfers, and it has partnered with 30,000 merchants, including popular names like SHEIN, IKEA, Jarir, Noon, eXtra, and Farfetch.
The rise in popularity of buy-now-pay-later services in Saudi Arabia has seen significant growth, driven by the booming e-commerce market. According to a report from last year, the number of registered customers for BNPL services increased from 76,000 in 2020 to 3 million in 2021 and 10 million in 2022. With Saudi Arabia’s huge potential for digital payments, the market is expected to grow significantly in the next few years.
CEO Alsukhan emphasized the importance of building a customer-centric payment solution and the platform’s commitment to Shariah compliance. Tamara prides itself on offering a friendly and transparent service, focusing on avoiding unnecessary fees and helping customers make timely payments by offering risk management tools and options based on their financial capabilities.
Tamara’s long-term vision includes expanding its revenue sources and introducing new products and services beyond buy-now-pay-later. The platform plans to strengthen its integration into the shopping journey, introduce a buyer protection program, and enhance its card functionality for in-store transactions.
The recent funding not only represents a significant milestone for Tamara but also signals the region’s growing potential in the fintech industry. As the first homegrown unicorn in the Gulf, the company’s success reflects the supportive ecosystem, financial backing from local and international investors, and a strategic focus on customer satisfaction and compliance.
Source: techcrunch.com
